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Magazine Analysis

Maclean’s is a Canadian news magazine established in 1905 by John Bayne Maclean. Distributed weekly, it is Canada’s only national current affairs magazine; it covers such matters as politics, international affairs, social issues, business and culture. On average, the magazine circulates 366,394 issues per week and has a readership of 2,753,000. 51% of readers are men and 49% are women, with an average age of 45 years old.

On October 11th, 2007, Volume 120 Number 41, October 22nd, 2007 issue (Figure 1) was distributed nationally. It contained articles covering various current Canadian issues; such as, “The Mouse House” regarding four Toronto hospitals collaboration to create animal-research facilities, “The Defence Debate”, a discussion of how Canada’s chief of defence staff, Rick Hillier, is viewed within government. The issue also examined world issues; such as, “No Beacon of Hope”, discussing the current state of Afghanistan after the end of Taliban rule, “Head-Scarf Protests”, about Turkey’s head-scarf ban being under fire because young women of Turkey are demanding their right to attend secular universities and “Argentina’s Hillary”, discussing Cristina Fernandez de Kirchner, a political wife, who is poised to take the presidency in Argentina. The magazine also covered additional articles regarding health, “Concussion Alert”, discussing research suggesting that concussions may induce psychosis later in life, and business, “Helium Dries Up”, about a global helium shortage’s far-reaching repercussions.

The cover of this issue highlighted six articles including: “Why Charlie Brown Was So Sad”, explaining that every bitter memory of author Charles Schulz’s long life made its way into “Peanuts”, “Coffee $130/LB.” introducing a new café, Manic Coffee, in Toronto that sells $15 cups of coffee, “Will Your Child’s Concussions Make Him Dangerous?”, the health article earlier discussed, “Stephen Colbert’s Secret Agenda”, reviewing the Comedy Central network’s show, The Colbert Report, “Harper to Dion: Make my Day”, about Stephen Harper issuing a “fish or cut bait” ultimatum and most prominently, “Are We Becoming a Nation of Bigots”, discussing Canada’s current level of toleration towards the multi-cultural country.

The cover of this magazine can be analyzed using different theories, including the semiotics of symbolic theory, Performance as Political Action idea and postmodern theories within cultural studies. The first theory used to analyze this magazine is the semiotic theory, developed by C.S. Peirce. This theory is used to find the meaning in signs and claims it is all in the meaning of the signs used. “A sign refers to something other than itself – the object, and is understood by somebody… it has an effect in the mind of the user” and consists of many different elements. Some of the basic elements are the signifier, the signified, icons, symbols, and syntagms.
Basic Elements of a Sign
Signifier: the sign’s image as we perceive it
Signified: the mental concept to which the sign refers
Icon: resembles its object in some way (a picture is an icon)
Symbol: a sign whose connection with its object is a matter of agreement (words are generally symbols)
Syntagm: “an orderly combination of interacting signifiers which forms a meaningful whole”

The cover in itself is a sign to its interpretants (the readers) and one can draw meaning from the interacting images and text. This magazine cover consists of syntagmatic relation where the sign as a whole can be broken down into four different signs, and one only gets meaning from their associations with each other. To analyze the signifiers and signified of each separate sign should be known. The signifier of sign one, is the image (icon) of a woman wearing a chador, looking to the center of the page, the signifieds could be minority, oppression, observant, mother, daughter, or sister. The signifier of sign two is the image (icon) of a middle aged man in a business suit looking to the center of the page; the signifieds could be majority, powerful, successful, father, son, observant, or annoyed. The third sign is the background coloured red, the signifieds could be anger, death, or stop. The final sign’s signifier is just the words (symbols). The signified is what is actually written, but only because the interpretants are in agreement of what the words mean in the English. However, the deeper signified of the words depend on the culture in which the interpretant is from. “Maclean’s”, is familiar to most residents as a Canadian magazine in which you can buy and as earlier mentioned, is distributed nationally throughout Canada, a country consisting of people from many different cultural backgrounds. These cultural differences shape their mental concept of the words written. Those of visible minorities may answer “yes” to the question “Are we becoming a nation of bigots?”, that the majority of Canada (the Caucasians similar to the man in sign two) are becoming bigots against them and other people of visible minorities. Whereas those of the majority may feel defensive towards the statement, and answer “no”, we are not becoming bigots.

The meaning behind the sign as the whole is all the signifieds combined: minority, oppression, observant, majority, powerful, annoyed, anger, stop, magazine, purchase, “the majority is becoming a nation of bigots” and/or “we are not becoming a nation of bigots”. To sum it up, using the theories of semiotics, the meaning behind this sign is that it is a magazine to purchase with articles within. Additionally, once recognized as a magazine to purchase, if the answer is yes to the question “Are we becoming a nation of bigots” (Sign four), the majority towards the minority (minority, oppression, observant, powerful, annoyed, Sign one and two), we have to stop (Sign three)!

To analyze the cover further, the performance/critical theory of Performance as Political Action, can be used. Performance as Political Action “is a method of communicating in order to change people’s behaviour through performance.” Performances interact with audiences, communities, and cultures and can sometimes alter social process and practices. This theory is best examined through physical performances, such as lectures and plays but can be applied to the performance of print media. The visual performance of the cover, the woman of a visible minority and the man of visible majority, dramatizes the intolerance some citizens of Canada may have towards immigrants and women. This image combined with the text, “Canada thinks of itself as a beacon of tolerance. The evidence suggests otherwise”. may provoke inner change within audiences and move for social change. Some individuals may see the cover, answer yes to the question, “Are we becoming a nation of bigots”, and react with political change within their social group, school, work or neighbourhood. However, further examining Performance as Political Action; one must question the performativity of the two people in the photograph. “Performativity is a reiteration of a norm or set of norms” and we recognize certain features as masculine or feminine because they are accepted as social norms. For example, the man on the right of the cover, why do we see him as male? His short hair? Unmanicured eyebrows? Business suit? As for the women on the left, why do we see her as female? Her manicured eyebrows? Full lips? The chador? These features project the social norms of a business man and an ethnic woman, but we cannot be certain they are what they seem.

As discussed in Augie Flera’s “Mass Media Communication in Canada”, Canada’s “mainstream media has [sic] been accused of harbouring a love-loathe relationship with minority women…” and because the magazine being analyzed has a woman (we assume due to our set of norms) of visible minority on the cover, this statement must be discussed. Flera believes that “the world we inhabit is… transformed by media images” in different ways. One way being that it “often provide[s] our first and only point of contact with the world out there.” If this is the case, magazines hold the responsibility of pushing messages, concerns, and situations in people’s faces. The Maclean’s magazine would be responsible for pushing the message that the country is becoming less tolerant of visible minorities. Mainstream media, as in Maclean’s magazine, has the power to define who is Canadian and the cover of the October 22nd, 2007, could be suggesting that the woman is not apart of the “we” in the text; the “we” referring to Canadians. They have used a stereotype of immigrants; they wear chadors. However, this is not the case for all immigrants, nor is it true that one must be an immigrant to wear a chador.

Furthermore, this analysis of the Maclean’s magazine cover has focused primarily on the prominent photograph and question. However, attention to the small articles has yet to be discussed. What factors do magazine editors consider when choosing which articles to display, ultimately, to sell more copies? The top left hand corner of the cover displays the familiar image of cartoon character, Charlie Brown. Beside him is “Coffee $130/lb”, “Will Your Child’s Concussions Make Him Dangerous?” and “Stephen Colbert’s Secret Agenda”. The magazine market is huge, and all publishers must market their product to sell to gain more revenue. The editors must feature the articles they feel will sell more copies. Postmodern theorists deem language to be the most influential means to which communication “constructs our sense of reality”. and magazine editors must take this into account. However, “neither single words nor …whole chains of words can explain the meanings we create” ; meanings arise from the individual (subject) and the context in which the language is placed. For example, the question “Will Your Child’s Concussions Make Him Dangerous?” on a medical journal versus a weekly social magazine would have a different meaning and effect to a mother/father, versus a childless man/woman. As the saying goes, “it’s all relative”; relative to the fact these articles are within a weekly magazine, where facts and stories are rushed to meet the weekly deadlines, and not on a highly researched medical journal. The urgency to read the article is weakened due to the medium used to communicate it.

According to Mitchell Stephens, a professor of journalism at New York University, all journalists are postmodern now. Everything is up for interpretation because meaning comes from the person and the context, and they are, along with their readers, aware of the “spin factor”. We are all getting spun stories by ever print media trying to sell the magazine. “Facts…are often messy, difficult to isolate, dependent on context and subject to interpretation” and within the magazine article, journalists acknowledge the complications while trying to provide as much information as possible. The cover designers and editors, on the other hand are not – they are trying to get the buyers to care enough to purchase their magazine. By highlighting the dangers of concussions (for parents), the high price of goods (for the financially concern), Stephen Colbert (for the television junky) and of course the bigotry of Canada (for the socially conscience), the editors are hoping to “spin” the full magazine, with blurbs on the cover, in order to sell the magazine.

After analyzing the October 22nd, 2007 cover of Maclean’s magazine, it is clear that it exhibits effective communication in regards to selling the magazine. They highlighted various articles on the cover to promote interest within their audience, the cover is visually appealing, and the semiotic message within the cover is engaging. The cover also affectively promotes performance as political action by communicating the intolerance of some Canadians, which may provoke political change by some and the cover designers and editors have used the postmodern idea that everything is up for interpretation by using blurbs of the stories to highlight the magazine.

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Magazine Analysis - Page Edit Option - Case Study

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This report analyzed the feasibility, possible benefits and drawbacks of an underground parking facility as a solution to campus parking problems. In our analysis, we provided evidence that the University must address parking shortages with alternative methods of parking, or the current parking problem will only become worse in the future. Using empirical research and expert testimonies, this report addressed many different facets of an underground facility, including financial cost, location, feasibility, security, environmental concerns, and design. Through an in-depth analysis of these and other factors, we determined that an underground facility is a feasible solution, but perhaps not the best option for the University. We call for more extensive and professional research on underground facilities and parking problems before decisions are made.

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BACKGROUND AND HISTORY 6

Surface Parking Lots 6

Proposed Parking Decks - Campus Parking Master Plan 2001 8

BODY AND DISCUSSION 10

COST ANALYSIS 10

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Semiotic Analysis Of 3 Magazine Advertisements - Research Paper

Semiotic Analysis Of 3 Magazine Advertisements

Autor: anton • April 15, 2011 • 2,236 Words (9 Pages) • 1,610 Views

In this modern world that allows consumers access to dozens of instances of media advertisements per day (consciously, or sub-consciously), it is important to be able to recognize and interpret advertisements on a deeper level. These advertisements are comprised of several codes and conventions that are designed to attract attention to certain attributes of a product in order to sell it to the chosen target market. One effective method of targeting and selling a product to a specific demographic is through magazine advertising. Magazines have very specific niche markets in which consumers purchase a magazine based on their individual hobbies, wants, needs, social class etc. This allows marketers to target a specific market by placing an ad in a magazine that their target consumer may purchase on a frequent basis. Magazines in many cases are gender specific; this allows advertisers to target their ads and products to a specific sex. A magazine such as Cosmopolitan is aimed at young, professional women and their advertising reflects as such, whereas, an example of a magazine aimed at males of the same age and social status is Maxim. These magazine's advertisements utilize very different codes and conventions to appeal to men or women in the gender specific text. Male magazine ads are generally power and status themed, while on the other hand women's advertisements are usually aimed at self improvement through beauty products.

Semiotics, which utilizes the analysis of signs in a societal context, is a very useful theory when dissecting various media content. Specifically, this essay will examine the usefulness of semiotics in reference to magazine advertising through the analysis of three advertisements. The use of Barthes' ideas regarding myths will also be utilized in explaining how mythic signs reinforce the dominant values of our culture in advertising (Griffin, 364). These ads will be from women's magazines aimed at young, professional women. This paper will argue that advertisements appeal to women through semiotic methods concerned with physical self improvement in an attempt to fit into society's image of the ideal woman, thus utilizing and confirming Barthes' semiotic theory.

Women's advertising in many magazines is strongly focused with the idea of physical self-improvement through the use of beauty products such as make up and with the utilization of weight loss products. A semiotic analysis of advertisements located in a magazine targeted at women can reveal the use of signs that pray on societal myths which encourage women to strive and fit the status quo of a thin, pretty woman through the use of self-improvement products (Clare, 1998). The first Ad to be analyzed was located in a Cosmopolitan magazine from March 2007 and is for the product Brava which specializes in a natural breast enlargement product. The advertisement uses a variety of signifiers which publicize both the identity of the brand and an image which is in line with the ideology of the text in which it appears, which in this case is the youthful, glamorous, female targeted Cosmopolitan magazine. The syntagm of this ad - which is described as an orderly combination of interacting signifiers which forms a meaningful whole (Chandler. 1997) - features a close up of a shirtless woman covering her breasts with her crossed, raised arms (figure A). The woman appears to be rather young although a majority of her face is left out of the ad so it is impossible to tell. The content of the ad is overtly sexual as the woman's breasts are the visual focus of the ad and the remainder of her body is cut off which would cause the reader to mentally expand the frame of the photo. Superimposed on the image of the woman's midsection is the main text of the ad which reads "add size where you really want it", together the image of the woman and the text form a unified message or sign. Although when the text is looked at of the ad on a basic level, it is easy to see that it is referring to the potential consumer enlarging her breasts, but when coupled with the signifier of the image of the shirtless woman and the idea of Barthes' mythic signs, a different conclusion can be reached. Barthes states that Ð''mythic signs reinforce the dominant values of our culture' (Griffin, 364) and in this instance the image of the woman paired with the text can be seen as an attempt to encourage women consumers to strive and meet the media's ideal image of a woman. The text Ð''add size where you really want it' can be seen as a connotation for the woman to add size to her breasts -which has come to be a positive physical aspect for woman in our society (Von Dorn, 2002) - rather than another part on her body such as her stomach or buttocks - which would be seen as unattractive when compared to the media's image of an ideal woman. This ideological view of the ad illustrates that this advertisement for a women's breast enlargement product is encouraging women to fit into the status quo mold of Ð''the perfect woman' hence, reaffirming Barthes' ideas regarding mythic signs and reinforcing the dominant values of our culture. Following the theme of physical self-improvement, the next ad for analysis focuses on physical improvement through quitting smoking.

The second ad (Figure B) is for the company Nicoderm which specializes in products to aid people (in this instance, a woman) in quitting smoking. This ad, like the previous one was found in the March 2007 issue of Cosmopolitan magazine. The syntagm of the advertisement is a fairly standard make-up with a close up image of a young, pretty woman which covers most of the page. The text located at the bottom of the ad reads "the beauty of quitting" which is in reference to the beauty of the woman in the ad. A very visible aspect of the ad is the large circles and Ð''scribbled' text that is written on the face of the model in the ad. This text and circled elements are meant to look as though they were written on the ad with chalk or a marker. There are various circles on the model's face that are tied to text that reads for example "prevent grey skin" and "limit smoker lines" (see figure B). These marks are meant to look as though they were placed there by a doctor circling physical aspects that will be altered (Machin, 2006) - similar to a pre-plastic surgery consultation (Parasecoli, 2005). The signifiers of the ad are the image of the young, pretty woman coupled with the Ð''scribbled doctor's changes' that combine to form the signified idea of the end result of a woman improving her physical appearance by quitting smoking. A paradigmatic analysis Ð''involves comparing and contrasting each of the signifiers present in the text with absent

Magazine Analysis - College Essay - 1969 Words

Magazine Analysis

Maclean’s is a Canadian news magazine established in 1905 by John Bayne Maclean. Distributed weekly, it is Canada’s only national current affairs magazine; it covers such matters as politics, international affairs, social issues, business and culture. On average, the magazine circulates 366,394 issues per week and has a readership of 2,753,000. 51% of readers are men and 49% are women, with an average age of 45 years old.

On October 11th, 2007, Volume 120 Number 41, October 22nd, 2007 issue (Figure 1) was distributed nationally. It contained articles covering various current Canadian issues; such as, “The Mouse House” regarding four Toronto hospitals collaboration to create animal-research facilities, “The Defence Debate”, a discussion of how Canada’s chief of defence staff, Rick Hillier, is viewed within government. The issue also examined world issues; such as, “No Beacon of Hope”, discussing the current state of Afghanistan after the end of Taliban rule, “Head-Scarf Protests”, about Turkey’s head-scarf ban being under fire because young women of Turkey are demanding their right to attend secular universities and “Argentina’s Hillary”, discussing Cristina Fernandez de Kirchner, a political wife, who is poised to take the presidency in Argentina. The magazine also covered additional articles regarding health, “Concussion Alert”, discussing research suggesting that concussions may induce psychosis later in life, and business, “Helium Dries Up”, about a global helium shortage’s far-reaching repercussions.

The cover of this issue highlighted six articles including: “Why Charlie Brown Was So Sad”, explaining that every bitter memory of author Charles Schulz’s long life made its way into “Peanuts”, “Coffee $130/LB.” introducing a new café, Manic Coffee, in Toronto that sells $15 cups of coffee, “Will Your Child’s Concussions Make Him Dangerous?”, the health article earlier discussed, “Stephen Colbert’s Secret Agenda”, reviewing the Comedy Central network’s show, The Colbert Report, “Harper to Dion: Make my Day”, about Stephen Harper issuing a “fish or cut bait” ultimatum and most prominently, “Are We Becoming a Nation of Bigots”, discussing Canada’s current level of toleration towards the multi-cultural country.

The cover of this magazine can be analyzed using different theories, including the semiotics of symbolic theory, Performance as Political Action idea and postmodern theories within cultural studies. The first theory used to analyze this magazine is the semiotic theory, developed by C.S. Peirce. This theory is used to find the meaning in signs and claims it is all in the meaning of the signs used. “A sign refers to something other than itself – the object, and is understood by somebody… it has an effect in the mind of the user” and consists of many different elements. Some of the basic elements are the signifier, the signified, icons, symbols, and syntagms. Basic Elements of a Sign

Signifier: the sign’s image as we perceive it
Signified: the mental concept to which the sign refers
Icon: resembles its object in some way (a picture is an icon) Symbol: a sign whose connection with its object is a matter of agreement (words are generally symbols) Syntagm: “an orderly combination of interacting signifiers which forms a meaningful whole”

The cover in itself is a sign to its interpretants (the readers) and one can draw meaning from the interacting images and text. This magazine cover consists of syntagmatic relation where the sign as a whole can be broken down into four different signs, and one only gets meaning from their associations with each other. To analyze the signifiers and signified of each separate sign should be known. The signifier of sign one, is the image (icon) of a woman wearing a chador, looking to the center of the page, the signifieds could be minority, oppression, observant, mother, daughter, or sister. The signifier of sign two is the image (icon) of a middle aged man in a business.

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Sportswear Company Analysis Essay

Sportswear Company Analysis Essay

For any type of sportswear company, cutting operational expenses and increasing profit margins is one the most problematic issues at hand. Whether companies are able to evaluate the relevance and limitedness of their strategic resources and to use them in ways that promote better profitability and cost-effectiveness of all business operations depends on the whole set of factors. Reducing expenses, increasing sales, searching for more profitable customers, or looking for opportunities beyond the geographical borders – the choice of the decision depends on the company as well as the available resources it can readily use to achieve its strategic objectives. As a result, in its desire to improve profitability and to cut expenses, Artemis Sportswear Company may follow several different pathways.

Primarily, the company should start from examining its Profits and Loss Report. Barton (2008) writes that “P&L is a necessary tool if you want to know how the blood of your business is flowing”. A detailed review of the report will provide company’s managers with objective, relevant, and up-to-date financial and operational information. With the need to cut costs and to promote better profitability, the report will help identify the most problematic spots in the structure of the company’s business operations. Where to reduce the costs and where to use an opportunity for increasing profitability will also depend on the results of the profound P&L analysis.

Second, optimization of financial and banking operations may become a reliable source of cost-efficiency at all levels of the company’s organizational performance. In other words, using rewards credit cards, optimizing banking costs, and demanding better rates from credit cards could substantially reduce the amount of primary and secondary costs at Artemis Sportswear Company (Barton, 2008). Given the amount of bank transfers the company is compelled to perform daily, banking and credit card operations consume substantial portion of the company’s costs, and with the aim to pursue better profitability the company may turn its attention to the way it uses its financial resources.

Profits are fairly regarded as the rewards for doing a good job (Adams, 2002), which means that improving profitability and maximally reducing unnecessary costs is a difficult process. Although profitability and costs are traditionally considered as the two inseparable elements of one broader strategy, the first step toward making the company profitable is reducing its costs. Moreover, in their striving to increase profitability without increasing the sales, managers erroneously believe that cutting costs is a miraculous tool which should produce immediate positive results. The changes in profitability, however, do not happen overnight, and Artemis Sportswear Company is not an exception. Regardless what type of strategy the company chooses to follow, its managers and employees should be prepared to long and tiresome process of reviewing pension plans, credit card operations, and even magazine subscriptions and phone bills. The positive side of this commitment to profitability is in that it does not have limits or boundaries. Any element of organizational performance can turn into the instrument of reducing costs. What managers should remember is that “profit margin trend is the single most powerful indicator of your company’s health. As margins decline, companies cut their sales and marketing efforts. Manufacturers postpone plant upgrades and delay research and development” (Hall, 2008). For Artemis Sportswear Company to avoid this complications and negative consequences in the short and long run, the new “profit” strategy should be complex and multifaceted. It should cover all areas of the company’s performance and should lead managers to realize that profits emerge and expand from the very bottom of the company’s performance. In other words, even the smallest reduction of costs which might have previously been considered insignificant may substantially improve profit margin trends at Artemis Sportswear Company. As a result, whether the company is able to utilize its resources to the fullest will depend on the way it approaches the current structure of its benefits and costs.

Adams, P. (2002). How to reduce expenses: For business & cut business costs.

MoreBusiness.com. Retrieved April 2, 2009 from http://www.morebusiness.com/running_your_business/financing/d1012194715.brc

Barton, E. (2008). Ten tips for increasing your profits without increasing your sales. Helium.

Retrieved April 2, 2009 from http://www.helium.com/items/849039-how-to-increase-profits-without-increasing-sales

Hall, D. (2008). Five ways to increase profit margins. BusinessWeek. Retrieved April 2, 2009

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English IV 1010 29 February 2012 Olay Complete Advertising has been around for many years, and is exposed to the public in many different forms such as. television, newspapers, magazines . and the internet. All advertisements are an attempt to persuade an audience. The experts that are in charge of creating the ads know exactly what the consumer needs to see to convince him or her to buy the product. These experts use three appeals that help make their ads pleasing and interesting to consumers.

Appeal. Blond. Carrie Underwood 863 Words | 3 Pages

Advertising is a way of persuading an audience to take some sort of action that a company is displaying in the advertisement . Whether it’s in a. poster, commercial, billboard, or sidebar on a website, they’re all after one common goal: to capture one’s attention and leave their idea in the reader’s head. As Jeff I. Richards said, advertising is all about strategy. What aspects of the advertisement win the consumer over? Is it the fonts, the images, or the color scheme? Did they use humor or sex appeal.

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use the manipulation of language and picture to create advertisements that suggest something about their products without directly maintaining. it to be true. Such advertisers prey on fears and even weaknesses to persuade not only American consumers, but also consumers around the world to buy certain products. Despite how much one may think they can ignore them and how little these ads may affect one, the many manipulative tactics advertisements use can influence one in ways one does not even realize.

Advertising. Advertising agency. Coca-Cola 1620 Words | 6 Pages

Topic: Analyze a print magazineadvertisement from a magazine geared to people of your age group. Maybelline New. York brand advertised the lip bam called “Baby Lips Crystal” in Seventeen Magazine . The advertisement can be described like this. A face of beautiful woman is full of one page. She is a western model and she looks very young. The model gives audiences big smile. She looks very happy and she seems to be full of the confidence. Her eyes are dazzling. She has a regular set of teeth and.

Advertising. Anorexia nervosa. Beauty 2043 Words | 8 Pages

Magazines . newspapers and many other sources of advertisement are all set up in a strategic manner. There are various techniques. that advertisement designers can use to make an advertisement efficient and appealing to the consumers. These techniques can range from product placement to ethos, pathos, logos and so much more. This advertisement for Burt’s Bees Naturally Nourishing Body Lotion is a good example of how an assortment of techniques can be used to make an advertisement effective- achieving.

Advertising. Appeal. Cosmogirl 974 Words | 3 Pages

J. E. College English Advertisement Analysis Essay Analysing and Interpreting Ads Analyzing an ad is a process of. figuring out what the writer of the ad wants you to think of the product they are trying to sell you. Whether it’s the perfect picture of what you may look like when after using the item or a warm feeling created by the images, colors and textures within the ad persuades the reader to buy. How you interpret the advertisement can all depend on what is going on in your life at.

Advertising. Attitude change. Brand 978 Words | 3 Pages

MJ Alexander English Comp 1, Evaluation Essay Professor Cindy Scott April 2, 2013 Success Magazine . The Perfect Tool to. Build Success When readers pick up a copy of Success Magazine they expect one thing as they flip through the many pages: excellence. The popular Success Magazine that has been around for several decades and has established an image of being a great magazine that features the latest trends of entrepreneurial news geared towards average people ages starting from young to old.

Entrepreneur. Entrepreneurship 1235 Words | 4 Pages

Advertisement My choice for this advertisement is the new iPad, from the company Apple. I have chosen the new iPad, because. it's brand new, and people all round the world knows it. There is a big target group for the new iPad - I will return to that later. I have chosen the form of the advertisement to be post cards. My starting point is Aalborg. My idea, is that the staff from Apple could hand postcards to passers-by in the streets of Aalborg. The postcards are a new idea to get news out to the.

A Good Thing. App Store. Knowledge 759 Words | 3 Pages

Magazines surviving the technology era Almost all of us can say that we have read or skimmed through at least five. magazines in our lifetime, if not hundreds or thousands of magazines . With an unimaginable variety how could one not? Magazines started its wild journey in 1741 with Benjamin Franklin and Andrew Bradford publishing “General Magazine ” and “American Magazine ” both of which were America’s first magazines . Both of these magazines were very general magazines but soon led to.

Advertising. Magazine. Natalie Portman 1283 Words | 4 Pages

Power of Advertisements I love reading magazines . and there are a ton of magazines with all different types on. the market. However, my favorite magazine of all time, and the only magazine that I regularly read is Men's Health magazine . In the United States, Men's Health magazine is known as the world's largest men's magazine brand. It covers a lot of topics such as men's lifestyle, fitness, nutrition, fashion and even sexuality. As usual, I went to CVS last sunday and bought my magazine . As I read.

Advertising. Men's Health. Socks 1246 Words | 4 Pages

introduce new products and different brands or versions of the same product type to the general public, but as Mike explains: “It informs prospective. buyers about the qualities of each brand so that they can make their choice. It is through advertisements that we come to know of new services and products. “Advertising plays a huge role in every business’ sales strategy and the trend now is that companies are incorporating this into their overall business strategies and plans,” he says.

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Aaron Dickens ENGL 003 Spring 2013 Dr. Kpalukwu Chances are you've seen an alcohol advertisement in your lifetime. Whether it was on TV. or you saw a poster walking down the street for the produce, everyone has seen them. The use of alcohol to persuade an audience that the only way to really have a good time has be used since advertisement first started. Today alcohol is used as a party starter, and even a statement of wealth and sophistication. Regardless alcohol is now used as an accessory.

Alcoholic beverage. Female. Gender 1267 Words | 3 Pages

popular magazine among single females in their twenty’s. Majority of females this age tend to drink alcoholic beverages for a number of. reasons, including the attempt to stay feeling young and trendy. Single women are also known for going out and drinking in attempt to find a possible mate. In the October 2011 issue, two different companies including Skyy Vodka and Kahlua attempted to create an advertisement to persuade Cosmopolitan reader’s to buy their products. The bold Skyy Vodka advertisement does.

Alcoholic beverage. Coffee. Color 976 Words | 3 Pages

2015 Time magazine has the world’s largest circulation for a weekly news magazine . and has an audience of 20 million in the U.S. In the February 2015 issue of Time, it highlights “What Starbucks Knows About America, The Fight Against The Measles, and the upcoming blockbuster; 50 Shades of Grey”. Using eclectic educational articles and infographics, Time magazine informs its readers about current issues/events that address interests and concerns. Although a huge selection of magazines today, are.

Howard Schultz. Measles. News magazine 864 Words | 3 Pages

Magazinesadvertisements portray beauty using models that are usually abnormally thin. This makes most woman, especially. those who are young, feel inferior and insecure about their own bodies. They believe they will only be beautiful if they look like the women in the magazines . Most women will try going on a crazy diets like the tapeworm diet, or the baby food diet, just to try to look like the models on the cover of magazines . Even young girls see the magazines as a reflection of what they.

Body shape. Dieting. Eating disorders 845 Words | 2 Pages

A “TERM PAPER” ON ‘CREATIVITY IN ADVERTISEMENT ’ DEGREE Of MASTERS OF BUSINESS ADMINISTRATION MRINAL BOHRA Department of. Management Studies, Jai Narain Vyas University, Jodhpur Rajasthan, India. E-mail: mrinalbohra@yahoo.com (2012-2014) Supervised by: Submitted By: Dr.Neelam Kalla Mrinal Bohra (M.B.A. Ph.D.).

Advertising. Advertising agency. Advertising Standards Authority 1248 Words | 5 Pages

Advertisement Analysis Gentlemen’s Quarterly is monthly men’s magazine focusing on fashion, style, and culture for men. and GQ circulated many countries around the world like: US, Canada, Russia, Australia, and many more. Featuring headliners such as ‘Spend Less to Look Your Best: The Thinking Man’s Guide to Affordable Style.’ The intended audience of this magazine is males ages twenty five and above. Needless to say the advertisements featured in are presented to especially cater to the.

Bulova. Electric watch. Mechanical watch 907 Words | 3 Pages

1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements . from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest.

Advertising. Brand. Communication studies 1386 Words | 5 Pages

17 2014 AdvertisementEssay Anywhere a person looks; there will always be some form of advertisement . Billboards. posters, fliers, and other forms of media are visible almost everywhere. Advertising is a mass communication in the world today, and has been around since 1841. Whether people agree with it or not, it’s not going anywhere. Advertisements are essentially everywhere. No one can go anywhere without seeing at least one advertisement . They’re placed on radios, TVs, magazines and even billboards.

Advertising. Billboard. Magazine 484 Words | 2 Pages

Advertisement Analysis On average, people today strive to look the best that they can. With this influence, consumers prefer to buy products. that will give them the results they wish to achieve. Your advertisement has successfully portrayed many positive aspects of the Garnier Fructis product Sleek and Shine. By including detailed information about your product it educates a large number of consumers through the Sleek and Shine advertisement . Along with educating your consumers, as a corporation.

Best Products. Credibility. Critical thinking 1100 Words | 3 Pages

Advertisement today sells more than what is seen to the keen eyes. At first, it may seem as if the advertisement is innocently. advertising a certain product but if we take a closer look examining and comparing them to others, we will see with a different point of view. In truth, there are actually many different messages that they are sending out, ranging from sexual to racial stereotypes. It takes a little more than a glance to see the message but once you see it, you will notice it more often.

Burger King. Female. Gender 866 Words | 3 Pages

have become a major part of our lives today. There are those that stand out when they are viewed and others that do not deserve to be aired. The Taco Bell. advertisement features an old man and his clique who decide to sneak out of a retirement home and go out for a crazy night as they re-live their younger days. Generally, the advertisement has a need for sex, escape, aesthetic sensation and attention as it targets all age groups in the society from the young to the old. Taco Bell shows us that.

Ageing. Ageism. Death 1089 Words | 3 Pages

comparison of fashion magazine in the UK and China Table of Contents 1.0. Introduction 3 2.0. The UK’s fashion magazine . 3 3.0. The China’s fashion magazine 4 4.0 Analysis 4 5.0 Conclusion 6 6.0 References 6 1.0. Introduction With the rapid development of information technology, there are more and more types of communication media. Nowadays, Internet has become a popular communication media because of its shortcut and convenience. However, traditional media such as magazine and newspaper.

Advertising. China. Chinese character 1133 Words | 4 Pages

Martin Instructor Hannah Baggott WR 121 February 21, 2015 Like A Girl The Always advertisement entitled, “Always #LikeAGirl,” explores the. social prejudices that young girls in American society face on a daily basis. It suggests the idea of changing the phrase “like a girl” from an insult into a compliment that represents the strength and power that lies within women and girls instead of weakness. This advertisement appeals to teen and pre-teen girls challenged by societal pressures as they face.

Discrimination. Gender 2066 Words | 7 Pages

Cigarette Advertisements The tobacco industry is the second largest advertiser in the print media, including magazines and. newspapers, and the largest advertiser on the billboards. I agree with Weiss in her essay about McDonald’s and Old Spice Man. I agree because I think that a lot of advertisement’s can be very misleading. The essay that I am writing about supports her many views because it tells about how advertising can be deceiving to consumers. As a consumer in a world of constant advertising.

Advertising. Brand. Cigarette 1041 Words | 3 Pages

Blacks Not On Covers of Magazines . Think about being at the grocery store at the check out line where the magazines . are located. How often are African Americans or minority cover models showcased on the cover of magazines . Not often. This issue is what David Carr presents in his essay . gOn Covers of many Magazines a Full Racial Palette Is Still Rare.h Carr feels that blacks and other minorities are not represented enough on magazine covers. Carr supports this dynamic argument through.

African American. African diaspora. Afro-Latin American 1450 Words | 4 Pages

Cosmopolitan MagazineAdvertisements Rebecca Mastine Understanding Popular Culture Tim MacNeil December 15, 2010. Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds.

Advertising. Cosmopolitan. Female 2232 Words | 7 Pages

Everyone is familiar with the term advertisement . In today’s world, advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through. Target group of this topic obviously the mass people who are suppose to be influenced through advertisement . When a company introduces an advertisement . its motto is to increase sales volume.

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HISTORY OF MAGAZINES IN KENYA Magazines are a form of print media that are printed periodically for a specific group of people. with a common interest. Magazine publishing started way back in the 1660s with Erbauliche Monaths-Unterredungen (Edifying Monthly Discussions) being the first magazine to be published in Germany and in the world as a whole. This was in the year 1663. However, the next magazine that followed was much different than the first. The Gentleman’s Magazine published in1731 in.

Advertising. Editing. Magazine 1720 Words | 5 Pages

very great advertisement methods. Even though they seemingly use different type of methods to get you to buy their product both. advertisements use great product placement to allure consumers to buy them. They target the magazine there in customers to choose the way the way they are coming out at the customer. Both advertisements use the magazines they are placed in (Vibe & XXL) to see how they are going to attract different buyers to purchase their products. The “Smoke Liqueur” advertisement in the.

Advertising. Mariah Carey. Marketing 1004 Words | 4 Pages

Analysis Essay - Final Draft ENG 111/25F/TR 2:30-3:50 11/13/2014 coxandy72@yahoo.com Men’s magazines feature articles. concerning topic of interest to their subscribers: alcohol, sports cars, hunting and fishing, politics, scientifc and technological breakthroughs, travel, and dating. Some also boast of interviews with the rich and famous and of short stories by popular writers. You can expect there to be jokes and cartoons too mostly about sexul matters. The main hit of such magazines isn’t.

Advertising. Attention. Girl 1052 Words | 6 Pages

It promotes superficiality and excessive materialism among them. Children those belonging to the age group of 2-11 on an average they watch about 21.5 hrs of. Television per week. Children are inexperienced and hence they are easily lured into advertisements . It promotes persuasiveness among children and this can create child parent conflicts. While most children and parents jointly make decisions, children use their pester power to get parents to buy them products by getting persuaded through advertising.

Advertising. Advertising to children. Coca-Cola 649 Words | 3 Pages

Advertisement and Sciences – Five diverse views Being primarily consumers, our view on advertisement is extremely biased. We. consider most of it as excessively annoying and censure the advertising industry while at the same time we are highly receptive to their efforts, and as if that was not enough we take part in collegiate neurological studies on consumer behaviour. The advertising industry uses our behaviour as a tool and the better they become the less we are annoyed by all the banners.

Advertising. Economics. Nervous system 1708 Words | 5 Pages

promote products successfully to the target audience. Usually for this ideal, the target audience is teenage girls. Diet, face, body and skin. advertisements are almost always present in teenage girl magazines and many of the advertisements portray a girl with the ideal body image to sell their product. The girls within the target audience will see the advertisement and feel the pressure of owning the features of the perfect model promoting the product. Thus, this will cause the girls to assume that the.

Advertising. Gender. Gender role 791 Words | 3 Pages

Ben 3/20/2006 English Comparison Essay In today's advertisement rich world, advertisements are plastered. throughout society; permeating every essence of life; from work to pleasure, ads can be found on anything from the smallest things we use, to the newspapers we read, advertisements really are everywhere. In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have.

Advertising. Alcohol abuse. Alcoholic beverage 1047 Words | 3 Pages

As Americans we are exposed to advertisements everyday. People are pressured from every direction by advertisements which exploit. their deepest fears, attractions, needs, and desires, shaping their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept, all for the simple reason of selling the product and making profit. We see advertisements everywhere--in magazines and newspapers, on the radio, on TV, online, in the mail, even over the.

Advertising. Chevrolet. Marketing 1326 Words | 4 Pages

Norwood 14 February 2014 Essay One Magazines handle emotional appeal through full-page advertisements . The. magazine I chose was, “Web MD Campus.” In this magazine there is four advertisements that displays four different emotional approaches. In this essay I will be explaining the emotional appeal in the four advertisements I have chosen. The four advertisement topics are about Nair, two on ADHD, and American Society for Dermatologic Surgery. The first advertisement is about ADHD. It is sponsored.

Attention. Attention-deficit hyperactivity disorder. Hyperactivity 493 Words | 1 Pages

Spalding NEVER FLAT™ Advertisement Analyzed “Promise, large promise, is the soul of an advertisement ” (Samuel). This quotation. claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influenced.

Advertising. Basketball. Boston Celtics 2102 Words | 6 Pages

non-Englishspeaking countries (besides the local language)”. American Marketing Manager’s Handbook points out that an advertisement should. have four functions: AIDA, which represent four words - Attention, Interest, Desire, Action. 1. Attention - a good advertisement should attract the consumer to direct their attention to the product of it. 2. Interest - the introduction and publicity of an advertisement should arouse consumers’ great interest. 3. Desire - the publicity of advertising should stimulate consumers’.

Advertising. Advertising Standards Authority. Brand 2325 Words | 7 Pages

Appeals of Advertisements We have seen it on billboards, in magazines . on the radio, and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire, including such things as emotional.

Advertising. Alcoholic beverage. Appeal 1825 Words | 5 Pages

 Gender in MagazineAdvertisements May 2, 2013 Sociologists conduct various types of. research in order to study human societies. Depending on the purpose of the research, either qualitative (non-numerical) or quantitative (numerical) research may be more beneficial. Researchers may also use field research in order to see the events as they actually occur or use unobtrusive research of social behavior that people create or leave behind. Content analysis is.

Gender. Gender differences. Gender identity 4307 Words | 13 Pages

Shelina Abdullah 25th March 2008 Research Essay Should junk food advertisements be limited to the public? English. 101, Section I Ms. Lynnette Crane I certify this is entirely my own work Research Essay Should junk food advertisements be limited? As time passes by we notice the drastic changes around us taking place in countries, in technologies, in globalization, in markets and in people. Though the world maybe moving forward, the health of the people appear to be moving.

Fast food. Food. Health 1234 Words | 4 Pages

English 200 Section 049 Christopher Shipman “Too Excited To Sleep” Advertisements range from billboards to television commercials to. jingles on the radio. Advertising companies have become adept at using images to grab the audience’s attention and implanting the subtlest of subliminal messages to keep the image of their products in the conscious and subconscious thoughts of the audience for extended periods of time. The Disney commercial, “Too Excited To Sleep” depicts two children that are.

ABC Family. Amusement park. Britney Spears 889 Words | 3 Pages

Advertisements are a very influential part of our lives. We have been exposed to ads all our lives, and in many ways, they have shaped the way. we think and act. Advertisements are very pervasive and come in many different shapes and sizes. They are available in every form of medium, ranging from magazines . television, radio, the internet, billboards, etc. Ads are very important in our society. They make us wary of many cultural trends, as well as give us useful information that might help us lead.

Advertising. Automobile. Compact car 1287 Words | 4 Pages

107 Ms. Cole 7 November 2012 Final Draft Advertisements towards young Girls Advertising means to call the public's attention to one's. product, service, need, etc. But what we see isn't what we get or how we will feel. The purpose to advertise is to sell, the more you advertise the more you will sell. Many companies have ways into luring us into buying a product that is unnecessary. Jib Fowles describes the fifteen appeals in which advertisements use, which are Need for sex, Need for affiliation.

Advertising. Barbie. Color 1434 Words | 4 Pages

players in the game today, David Beckham is also a popular figure in the world of the media and advertising. He has made appearances in. advertisements for such companies as Adidas, Pepsi, Gillette, and Vodafone. Recently, I noticed an advertisement in People for "David Beckham Instinct," a product line consisting of aftershave and fragrances. On the back of the magazine . he is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed.

Abraham Maslow. Advertising. David Beckham 2047 Words | 6 Pages

Fact Finding – Instyle magazine Instyle is a women’s fashion magazine originally launched in the United State by Time Warner. Inc. The magazine issues monthly, providing photographs and articles about fashion, beauty, lifestyle, and celebrity styles to readers. (http://www.instylemag.com.au/about.asp) After 18 years development, Instyle becomes an international brand that has editions in seventeen countries. The brand has five extensions – the InStyle website, InStyle Weddings, InStyle Hair, InStyle Makeovers.

Advertising. Beauty. Communication design 1910 Words | 5 Pages

every television, newspaper, and magazineadvertisement . They concern about magazineadvertisement . most. Everything depends on the advertisement . how the ad is looking also a model in the ad. The biggest thing depends on is the model. In most magazine ad, every sponsor uses the female model. So their advertise looks good and make good impression on the people. Women In magazineadvertisement are shown as beautiful, passive, also nurturing. First in every advertisement . all sponsor uses the female model.

Advertising. English-language films. Female 422 Words | 2 Pages

Persuasive EssayMagazineadvertisement sends unhealthy signals In todays society the media implicates. the basic idea of the perfect woman to be skinny and beautiful. But what is beautiful? Magazines everywhere promote the latest style and the way you should look to be what is considered “normal” or acceptable. Young girls should not have to worry about the clothes they wear and if it’s the next best thing just because the model on the cover said so. If you look on any clothing magazine what.

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2010 Assignment# 3 Doctor Lanka English 111 Manipulative Advertisements Everyday, we see advertisements all around us. Weather we choose to look at them or not, they are there. Reading from the text, “Advertisings Fifteen Basic Appeals” by Jib Fowles, talks about how advertisements manipulate the public. I have chosen to pick five advertisements of my own and will describe them and see, in my opinion, if these advertisements do manipulate me in any way. But not only will I examine these and.

Advertising. Food. Magazine 911 Words | 3 Pages

English 93 Essay 2 revision 12/11/2012 Women’s Magazines Are Lights of Women Do you know why women’s. magazines play an important role to women? How women’s magazines affect women’s lives? If you can answer these two questions, you have already understood how women’s magazines deeply influence women’s lives, for women’s magazines not only provide information which is about the newest make up, the hottest fashions, or the best hair styles, women’s magazines also give tips about women’s health.

Better. Cosmetics. Human physical appearance 1487 Words | 4 Pages

Assignment #2: Advertisements to Compare Dr. Gary White Sarah Bean Integrated Marketing Communications MKT 506 February 2nd, 2013. Abstract Understanding consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way they think and the reason for their purchases. The economy and the market trend is a great way to know the behaviors of these consumers. Consumers are influenced not only by economy but.

Advertising. Brand. Graphic design 1502 Words | 5 Pages

Aside from the aforementioned characteristics found in the differential magazines . it is quite noticeable how advertisements are. placed throughout the magazines . However, one may not discern right away how these advertisements may actually be classified into masculine or feminine. It can be seen how in K-Zone, advertisements includes sports (Milo), video games, and cars. These heighten the theories that males are the active ones, and going further—the more aggressive ones. At a young age, they are.

Advertising. Boy. Female 567 Words | 2 Pages