Communication and Culture(AS and A Level) Marple only
COMMUNICATION AND CULTURE
This new A Level subject deals with the meanings of cultural practices (what we do - from shopping to downloading; from festival-going to celebrating a birthday) and cultural products (from an Olympic stadium to a mobile phone, from a pair of shoes to a motorbike). You will learn how to analyse and understand your own culture in relation to others and yourself in relation to your own culture. The course will also give you an insight into the links between communication and culture as you build up your own portfolio of original work.
Understanding Communication and Culture
The focus of this unit is the personal level of communication and you will learn how the experiences of everyday life can be interpreted and analysed. The unit also covers areas such as: identity and self-presentation; popular culture and high culture; group communication; and verbal and non-verbal communication.
Unit Two: The Individual and Contemporary Culture
This coursework unit provides an opportunity to apply the knowledge and understanding of communication and culture developed in Unit 1. You will build up a portfolio of work in designated areas such as: 'Looking Good, Feeling Fit; the Relationship between Body Image and Self Esteem; and 'Retail Therapy? The Meanings of the Shopping Mall.
A final piece of work for your portfolio involves the creation of a presentation such as a short video or website dealing with the topic 'My Culture. Exploring Personal and Cultural Identity'.
Unit Three: Communicating Culture
This unit builds on Unit One, exploring Culture in terms of Marxism, Feminism and Postmodernism.
Unit Four: Communication and Culture in Practice
This coursework consists of an individual project involving a multimedia presentation.
This subject will help you to understand and develop the 'people skills' that are invaluable in a wide range of careers. These include the ability to devise and deliver presentations, to undertake original research and to understand inter-cultural differences. It is an ideal preparation for the many undergraduate courses in Cultural Studies, Communication Studies or other Humanities and Social Science subject areas.
How you will be assessed
Unit 1: One Hour 45 minute written examination 50% of total AS mark
Unit 2: Coursework Portfolio 50% of total AS mark
Unit 3: One Hour 45 minute written examination
Unit 4: Coursework Portfolio
Special entry requirements
You must have achieved at least a grade C in GCSE English Language.
What the students say
I understand other peoples behaviour more now.
Dr. Thom Gencarelli
Chair of the Department
The Communication Department seeks to provide students the opportunity:
To understand and appreciate the power of language, image, and presentation in shaping private, public, and corporate opinion;
To learn to apply language, image, and presentation in a broad range of critical and cultural areas; and
To become ethical professionals in the broad areas of mass communication.Majors
Students planning to major in the department must consult with the Chair by no later than their sophomore year. Transfer students with a background in communication must consult with the Chair and may present a portfolio of written and production-based work.Requirements for a Major
33 credits including COMM 101 Introduction to Mass Communication to be completed during the first year, COMM 201 Ethics in Mass Communication to be completed by sophomore year, COMM 301 Media Theory and Research to be completed by junior year, and COMM 409 Senior Seminar to be completed during senior year. All Communication majors must also select a concentration as their main area of study within the department as early as possible and take five required courses in that area. In addition, they must take two elective courses from any area presuming the proper prerequisites. It is expected that students will apply for an internship, which may serve as one of their electives.
The four areas of concentration are:
Students must take the following in their concentration:Advertising
Additionally, Communication majors are required to minor in a relevant discipline. The rationale behind this requirement is that work in the information industries is not only about producing content for audiences, readers, and users, but, more importantly, about the nature of that content and its purpose. Students must therefore seek to develop expertise in a specific content area.Requirements for a Minor
A minor in Communication consists of 15 credits. Students must take:
Introduction to Mass Communication
Public Speaking and Presentation
Ethics in Mass Communication
Electives. After completing the above three courses, minors may take any Communication course for which they have met the prerequisite.
The minor contract should be signed before registration for the second semester of the Junior year and must be approved by the Chair.Grade and Transfer Credit Requirements
Majors and minors must attain a minimum grade of C in all Communication courses. A maximum of three courses/nine credits from a communication or related department will be accepted for transfer from another institution.Communication Concentrations Advertising Required Courses: Communication Courses
COMM 100. Television Production Company. 1 Credit.
This one-credit course is open to non-majors and is offered as a vehicle for students to produce a series of television programs during the semester for possible air on MCTV. The format and length of the programs may vary. This course does not carry credit toward the major.
COMM 101. Introduction to Mass Communication. 3 Credits.
A survey of the major fields of mass communication, their history and evolution, with emphasis on new media and on the way media function in modern society.
COMM 102. Quadrangle I. 1 Credit.
Basic elements of the news story, with emphasis on writing accurate, vivid campus news. Introduction to journalism ethics, news-gathering techniques, and copy-editing. By permission of instructor.
COMM 103. Quadrangle 2. 1 Credit.
Survey of methods for writing features, investigative reports, editorials, and sports, with emphasis on documenting campus events and issues. By permission of instructor. Prerequisite: COMM 102 .
COMM 104. Quadrangle 3. 1 Credit.
An internship with the campus newspaper, the Quadrangle, in which students work in editorial positions and with the paper's advisor. Development of editing and newswriting skills. Requires attendance at staff and editorial board meetings. Prerequisites: COMM 103 .
COMM 110. Public Speaking and Presentation. 3 Credits.
Basic principles of oral communication before audiences in a variety of settings, with emphasis on informing and persuading. Attention to research, rhetoric, logic and the use of technology to enhance public presentation. Prerequisite: Open only to COMM majors and minors.
COMM 120. Forensics/Debate. 3 Credits.
An introduction to strategies of argumentation and persuasion in oral presentation. Emphasis on competitive debating. Prerequisites: COMM 101 and COMM 110. or permission of the Chair.
COMM 201. Ethics in Mass Communication. 3 Credits.
A survey and analysis of major ethical and legal issues in the mass communication industry, its business and production practices, and its content. Emphasis is on case studies from the industry. Prerequisite: COMM 101 .
COMM 209. Introduction to Journalism. 3 Credits.
A study of the print journalism industry in the United States, including the history and purposes of journalistic practice, the present-day workings of the profession and how the developments of electronic journalism and the Internet continue to impact and transform the role of journalism in political, civic, and social life. Prerequisites: COMM 101 .
COMM 213. Reporting and Newswriting. 3 Credits.
A study of basic procedures and techniques of reporting, writing, and editing the news with emphasis on developing clear, vigorous writing. Background readings in the media and American society. Writing is limited to relatively basic stories: accidents, conferences, interviews. Prerequisite: COMM 209 .
COMM 214. Magazine Writing. 3 Credits.
Problems and methods in design, topography, and editing in magazine productions. Students learn how to research, write and market quality articles in magazine format. Prerequisite: COMM 213 .
COMM 215. Introduction to Advertising and Public Relations. 3 Credits.
An introduction to the development of advertising and public relations as media practices and industries in the United States. Includes an analysis of the history and development of each, current practices and techniques from both a theoretical and a practical perspective, and the impact of and trends resulting from the introduction of new media. Prerequisites: COMM 101 .
COMM 216. Introduction to Advertising. 3 Credits.
This course teaches the role of advertising in socio-economic environs, its social and ethical implications in the current environment of marketing and promotions, and its basic function in the enhancement of the value of goods and services. Course content is organized to broaden students' theoretical knowledge, sharpen reading and writing skills, and hone analytical thought. Prerequisites: COMM 101 .
COMM 217. Introduction to Public Relations. 3 Credits.
The purpose of this introductory course is to orient students to the field of public relations, introduce theoretical and practical considerations that form the basis of the field, and provide a platform upon which to understand the market sectors that employ public relations professionals. The course includes an introduction to ethical standards that shape and govern the field, processes for conducting research and strategic planning in public relations, the mechanics of public relations writing, and the various "publics" of any organization including internal and external stakeholders. Prerequisites: COMM 101 .
COMM 223. Introduction to Broadcasting. 3 Credits.
A study of broadcasting in the United States from its origins to the present. Radio and television history, development, and technology are emphasized as well as an analysis of the broadcasting industry from both a practical and theoretical perspective. Prerequisites: COMM 101 .
COMM 230. Advertising and Communication Research. 3 Credits.
This course concentrates on the role of qualitative and quantitative research in advertising. Through the use of discussion, case studies and projects, the course focuses on how advertisers and agencies use quantitative and qualitative methods including surveys, questionnaires, focus groups, in-depth interviews, and ethnography to uncover consumer insights. The course investigates the design and execution of these various kinds of research techniques and is a foundation for students wishing to pursue a career in advertising research and planning. Prerequisite: COMM 216 .
COMM 271. International Mass Communication. 3 Credits.
A study of the different types of mass media systems in the world, the media systems of the world's countries and territories, the ways in which globalization has affected mass media to bring about a global media culture, and the ramifications of global media culture for the future.
COMM 301. Media Theory and Research. 3 Credits.
This course examines core theoretical approaches to the study of mass media and communication and provides students with an historical and critical overview of theory and research on communication, everyday social practices, systems of representation, and media environments. The course includes discussions on research methods, including quantitative, qualitative, textual, and critical cultural studies. The class is designed as a prerequisite to Senior Seminar and culminates in a project proposal for the seminar course. Pre-requisite: COMM 101 and COMM 201 .
COMM 304. Digital Storytelling. 3 Credits.
This course is designed to prepare students for professional work in a news organization that will require them to report stories in text, audio, and video formats. Coursework involves significant practice in producing print copy as well as gathering and editing audio and video content, all while learning how storytelling techniques change in each medium. Pre-requisites: COMM 209. COMM 216. COMM 217 or COMM 223 .
COMM 305. Digital Print Design. 3 Credits.
Introduces students to fundamental components of writing, designing, and producing for graphic communication, including graphic design, color theory, digital typesetting, image manipulation, and aesthetics of form. Industry standard programs will be used as tools to shape ideas into visually engaging print and digital presentations. Pre-requisites: COMM 101 .
COMM 306. Web Design. 3 Credits.
This course focuses on the developmental process of the Internet and the World Wide Web. The history of the technology and the strategies behind it will be covered, as well as HTML, the language of the Internet. The class will gain a greater understanding of the growing possibilities and advantages of using and communicating through interactive multimedia in the place of traditional media. Prerequisite: COMM 209. COMM 216. or COMM 217 .
COMM 307. Writing for Public Relations. 3 Credits.
This course explores the various types of writing that are essential components of best public relations practices. The course is structured to include progressive assignments that culminate in a writing portfolio. Prerequisite: COMM 217 .
COMM 308. Studio Television Production. 3 Credits.
The elements of television production techniques including camera, audio, lighting, staging, graphics, on-camera appearance, and directing. Prerequisite: COMM 223 .
COMM 315. Media Planning and Buying. 3 Credits.
An introduction to media planning and buying in and among all media formats. Focus is placed on the analysis of media vehicles as advertising venues, as well as on the analysis and development of target audiences and target markets, media objectives and strategies, and media plan construction. Prerequisite: COMM 230 .
COMM 316. Scriptwriting. 3 Credits.
Planning and writing concepts for radio and television broadcasting in a variety of program areas. Prerequisite: COMM 223 .
COMM 317. Audio Production. 3 Credits.
Techniques for audio engineering/processing and sound design for television production. Prerequisite: COMM 223 .
COMM 318. Advanced Reporting and Newswriting. 3 Credits.
Students learn to handle complex, intellectually demanding material involving the real and pressing problems that exist in the world around them. Prerequisite: COMM 213 .
COMM 320. Strategic Planning in Public Relations. 3 Credits.
This course focuses on the process of strategic planning within the public relations field, including the writing of plans, strategic relationships with upper management, and the forming of relationships with the media for mutual advantage. This practical course examines the fundamental processes inherent in best practices in public relations, taking a long-term, strategic view of tactics, tools, and campaign planning. Prerequisite: COMM 217 .
COMM 330. The Journalistic Tradition. 3 Credits.
An upper-level course designed to show aspiring journalists the historical and sociological frameworks of great journalism. They will explicate iconic works by famous journalists who practiced in a range of genres, and try their hand at replicating the forms of inquiry and narrative structures they see. They will finish the course with a final research paper that requires qualitative analysis. Pre-requisite: COMM 209 .
COMM 335. Electronic Journalism. 3 Credits.
This course focuses on broadcast journalism and news writing for radio and television. Both hard and soft news writing and broadcast news editing are emphasized, as well as an overview of the role of the electronic news media in American society. Prerequisite: COMM 223 .
COMM 336. Sports Reporting and Writing. 3 Credits.
This course is an introduction to sports journalism. A study of basic procedures and techniques of sports reporting, writing, and editing for both print and electronic media will be emphasized. Prerequisite: COMM 213 .
COMM 338. Feature Writing. 3 Credits.
Methods of researching and writing feature stories and commentary for the print media. Markets open to freelance writers, published articles, newspaper feature sections, and Sunday supplements. Prerequisite: COMM 213 .
COMM 340. Media Criticism. 3 Credits.
A critical analysis of the mass media including major theories and research in the field. The course explores media institutions, content, and economic structure, and also offers an in-depth investigation into media effects and influence on individuals, society, and culture.
COMM 350. Field and Post-production. 3 Credits.
An introduction to the equipment, techniques, and practices of electronic field production (EFP) and electronic news gathering (ENG), as well as to non-linear editing equipment and techniques used to produce packages using footage collected in the field. Prerequisite: COMM 308 ; open only to broadcasting/telecommunications concentration students.
COMM 360. Corporate Video. 3 Credits.
An introduction to the role and purpose of video production in corporate communication, including types of productions, their purpose, and how they are conceived and shaped for intended audiences. Basic productions will be carried out by the class. Prerequisite: COMM 216 or COMM 308 .
COMM 371. Intercultural Communication. 3 Credits.
A study of the basic principles of intercultural communication and the impact of culture on one's perceptions, beliefs, meanings, and communication.
COMM 375. Internship for Juniors. 3 Credits.
Students participate in an off-campus training experience closely related to their area of communication. Frequent meetings with the advisor plus a paper are required. Prerequisites: Junior status, 3.0 GPA, and permission of the student's advisor or the Chair.
COMM 400. Political Communication. 3 Credits.
Examines from a theoretical and practical standpoint the planning, execution, and evaluation of communication strategies in modern political campaigns.
COMM 406. Mass Communication Law. 3 Credits.
A course designed to cover the chief legal issues, especially in the regulated broadcast industries. Some legal problems to be considered: libel, national security, the meaning of the First Amendment, privacy, shield laws, the press and the courtroom, the Federal Communications Act, and the FTC versus the advertising industry.
COMM 409. Senior Seminar. 3 Credits.
Students will select a topic in their area of concentration, culminating in a major paper involving original research and an oral presentation in front of the class illustrated by audio-visual accompaniment. Prerequisite: Senior Status.
COMM 414. Advanced Advertising Strategies. 3 Credits.
Focuses on advanced issues in advertising and brand strategy development. Study and analysis of existing advertising campaigns, writing of creative and strategic briefs, and the planning, research, and presentation of a campaign are some areas that are explored. This course also explores new strategies for building relationships with consumers in a multicultural society. Prerequisite: COMM 315 .
COMM 419. Advanced Television Production. 3 Credits.
Practical discussion of techniques in TV production. Practical experience is offered to improve lighting, proper use of special effects, and advanced graphics. Creativity is encouraged, utilizing the abilities acquired in television production. Prerequisite: COMM 350 ; open only to broadcasting/telecommunications concentration students.
COMM 420. Advanced Public Relations. 3 Credits.
The primary intent of this course is to examine public relations from a communicative perspective, integrating theory and practice. In doing so, students will participate in traditional class lectures and will be involved in all phases of the planning, implementation, writing for, and evaluation of a "real life" PR campaign and/or event. Pre-requisites: COMM 320 .
COMM 422. Organizational Communication. 3 Credits.
The organizational structure of a company will be explored with emphasis on practical experience in interviewing, resume writing, audio-visual usage, symposia, and sales presentations. Field visits are included in the course.
COMM 423. Programming. 3 Credits.
Examines philosophies and techniques used in programming television and radio stations and networks. The organizational set-up of programming departments, development of competitive strategies for radio and television schedules, and insights into audience behavior and measurement are emphasized. Prerequisite: COMM 223 .
COMM 461. Independent Study in Communication. 3 Credits.
Independent study is designed for the student majoring in Communication with demonstrated proficiency to work independently on a project related to an area of communication and approved in advance by the Chair and the project advisor. Frequent meetings with the advisor are required. Independent study is not typically offered for production-based projects. Prerequisites: Junior status and a 3.0 GPA.
COMM 470. Special Topics in Communication. 3 Credits.
This course deals with a topic in communication to be announced. Each topic is selected by the department and is in a specialized area. The course is offered as demand warrants. See the Chair for topics, prerequisites, and other details. This course can be repeated under different topics.
COMM 475. Internship for Seniors. 3 Credits.
Students participate in an off-campus training experience closely related to their area of concentration. Frequent meetings with the advisor plus a paper are required. Prerequisites: Senior status, 3.0 GPA, and permission of the student's advisor or the Chair.
SPCH 204. Fundamentals of Speech. 3 Credits.
The techniques and preparation of informative and persuasive short speeches, and small group dynamics. Assessment of personal speech skills for effectiveness and self-improvement. Not open to students who have taken COMM 110 .
Apply: To apply for this course please complete the Summer Study Abroad Application form online. If you have any questions, please contact the UAL Study Abroad team.
Course Handbook: Download the Handbook - Media, Culture and Communication Summer Study Abroad PDF [68kb] for learning outcomes, a reading list and the class schedule. Please note there may be some small changes to the schedule, but the overall content will remain the same.INTRODUCTION #LCCSummerSchool
This summer school introduces students to key concepts for studying media, communications and cultural institutions and practices. Through a series of detailed case studies, the course explores the relationship between technological, social, economic and political factors in the evolution of mediated communication and culture.Description
This summer school introduces students to key concepts for studying media, communications and cultural institutions and practices. Through a series of detailed case studies, the course explores the relationship between technological, social, economic and political factors in the evolution of mediated communication and culture. These developments will be mapped alongside major debates about the social and cultural impact of media and communication technologies, digitisation, and new media cultures. The summer school also explores the cultural systems of contemporary ‘media saturated’ societies looking closely at social media and personal/cultural identity, cultures of globalisation, gender and culture, and cultural value and judgement.
You will have the opportunity to visit world-class exhibitions, in previous years we have been to Carsten Holler: Decision at the Hayward Gallery and Digital Revolution at the Barbican Centre. You will go on a psychogeography walk around Brick Lane and explore the London Gothic culture of Abney Park Cemetery. from from the Victorian era through to Amy Winehouse.
At the beginning of the course you will learn how to create an engaging blog with images and video. Throughout the course you will add to this and it will form part a larger The London Project which will form part of your assessment. In addition the blog will be a great way for you to record share your experiences with friends and family.
Requirements for Assessment
Contribution to online media presence
Presentation of the London Project ideas and concept development
This course is ideal for you if you are heading for a career in media, communications or the cultural industries. It will also be useful for you if you are thinking about further study in this area.
This course is based on classes from BA Media Communications and BA Media and Cultural Studies Year One and will be taught by current members of teaching staff from the Communications and Media programme.
"I enjoyed the teachers and the way they engaged people closely. I think the visits are the best of the course. I loved the visit to Brick Lane, Museums and Abney Park. I liked the way they always linked to content theory with real life.”
"I like the visit to Brick Lane, Abney Park and the exhibition of Carsten Holler at Southbank Centre. The Professors are very knowledgeable and the cases we have studied were very interesting."
The first week will have a focus on media communications. Your tutor will introduce you to the fundamental concepts of media, communication and culture and how these are manifested as processes and practices. Areas covered include audiences and effects, global media and social media.
You will contribute your thoughts in small group discussions to debates about contemporary issues such as digital media and the rise of citizen journalism.
In Week One you will take a class in bogs, covering writing, images and video. You will update this throughout your weeks in London and this will form part of your assessment at the end of the course.
By the end of this week you will have an understanding of the communications media as a cultural form and of how it shapes contemporary culture.
In this week you will focus on culture – what defines it and how we can analyse it. Areas covered include mass media, culture and power and alternative media. Your tutor will present a series of case-studies and ask you to contribute your opinions on issues such as consumer culture, censorship, and popular culture.
Through tutor led case-studies and group work, this week will give you a detailed introduction to the main concepts and debates in cultural studies and how these relate to media processes.
In the final week of the summer school you will complete an individual project about London. You will go out and about in the city observing media, communications and culture in practice through your own eyes.
Drawing on the concepts and practical knowledge you learned during the first two weeks, you will have the opportunity to discover and analyse cultural industries in London from your own point of view.
You will be assessed on the presentation of your project, giving you the chance to demonstrate the communication skills have developed over the three week course.
Please see our course handbook for more course information. Please note that the content for 2016 will be mostly the same, although dates and tutors may vary slightly.
We do not recommend that you go out and buy these books but they should give you a feel for the content and the level of the course. If you are interested in buying texts we suggest you contact us in advance - firstname.lastname@example.org
Chris Sams is an Associate Lecturer for BA (Hons) Media and Cultural Studies. Chris studied fine art at Chelsea School of Art specialising in film-making, and completed an MSc in Human-Computer Interaction at South Bank University, focussing on interface design and technical authorship. He has used these skills to work in information management and marketing for software houses in London and also worked as a film researcher and film editor in a number of places including the BBC.
Chris has taught a broad range of subjects including media and cultural studies, documentary film-making, fine art, animation, journalism and social sciences. His special areas of interest include: digital interactive media and, currently, aspects of psychogeography and film. Chris has exhibited in various venues including the ICA, the South Bank Gallery and the Milch, working mostly in the area of performance and fine art.Chris is currently undertaking a number of film and walking projects centred on the East End of London with a collective called the Josef Konrad Group, who have recently shown at the Old Operating Theatre Museum, London.
Dr Adrian Sledmere is Associate Lecturer in BA (Hons) Media and Cultural Studies. Adrian embarked on a musical career in the mid-1980s playing guitar with entertainer Roy Castle. He then went on to accompany Precious Wilson on the longest-ever rock tour of the USSR in 1988. A career in music production and writing ensued which included playing on a top ten single, signing a publishing deal with the legendary Rob Dickins and working with a variety of artists including the late Smiley Culture, Dawn Robinson (En Vogue), Charmayne Maxwell (Brownstone) and rapper Tim Dog. He has continued to perform regularly and to write music. After he was unceremoniously fired by Nik Kershaw, Adrian decided to build upon his auto-didactic tendencies by developing a parallel career in academia.
Adrian’s research interests include the music industry, live performance and the development of psychogeography as a form of textual analysis.
Helen Elder is an associate lecturer in the Design School at LCC. She has a degree in Fine Art from Central Saint Martins and an MA in History of Art from the University of Edinburgh. She works in design for events in the film industry as well as lectures in design at LCC.Helen currently teaches on BA (Hons) Spatial Design as well as the Contextual and Theoretical Studies module that underpins LCC's design degrees. Helen’s own art practice and is site specific installation, integrating conventional 3D media with new technology.
This course is ideal for you if you are heading for a career in media, communications or the cultural industries. It will also be useful for you if you are thinking about further study in this area.
Academic - You should have some prior study in communications or social sciences, or some relevant work experience. If you have questions about your academic background, please email us at email@example.com .
English - You should be proficient in written and spoken English and be able to participate in group discussions and make presentations. As a guideline we would expect you to have an IELTS score of 6.0. The Language Centre at University of the Arts London offers English courses for overseas students.
To apply for this course please complete the Summer Study Abroad Application form online. If you have any questions, please contact the UAL Study Abroad team at firstname.lastname@example.org .
You can join our communication course on any Monday throughout the year and study Russian in Russia with us for a duration of one to eight weeks(after eight weeks, assimilation slows down, and we recommend you take a break for at least a month before resuming classes) .Two destinations, two different faces of Russia
You have the choice between two destinations for your course: Saint Petersburg. the cultural centre of Russia, or Novosibirsk. the third Russian city and capital of Siberia. Those two destinations are of interest to show two different but complementary faces of Russia. If you wish, you may also split your course between our two language centres.Included in the administrative fees
Arrival day is Sunday and departure day is SaturdayAutumn Special Rate
Take advantage of our autumn rate, and get a 20% discount* off your lesson fees on all course weeks in September and October !
* Not combinable with our long-stay offerCheck availability »
Our participants talk about Exlinguo Russian courses
Exlinguo is a world class language centre and I am pleased to recommend them again. I chose to return based on my excellent previous experience. I knew they could develop a tailored course that could meet my requirements and make the experience enjoyable.
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Please note: the sample syllabi may not reflect the final versions; content, schedule, requirements, assignments, and other information may change. Do not use these samples as a basis for buying textbooks, scheduling, preparing assignments, etc. Instead, refer to Albert for course schedules, and for current course details refer to the syllabus provided by the instructor.
Introduces students to the study of contemporary forms of mediated communication. The course surveys the main topics in the field and introduces students to a variety of analytical perspectives. Issues include the economics of media production; the impact of media on individual attitudes, values, and behaviors; the role of media professionals, and the impact of new media technologies.
This course introduces students to the history of media and communication and to the stakes of historical inquiry. Rather than tracing a necessarily selective historical arc from alphabet to Internet or from cave painting to coding, the course is organized around an exploration of key concepts such as literacy, publicity, temporality, visual culture, networks and information.
This course surveys research perspectives and theories on culture and human communication. The course will introduce major approaches to the study of social interaction, language, semiotics and cultural
An introduction to the theoretical approaches and methods used to analyze the content, structure, and contexts of media in society. Students will develop a familiarity with concepts, themes, and approaches in media criticism, and they will develop an ability to adopt, adapt, and employ a variety of methodologies for the analysis of mediated communication.
Note: Course MCC-UE 9014 may be offered at NYU Prague. Consult your academic advisor for availability.
This course will build on a core concept of Lewis Mumford who understood media ecology as a component of spatial and urban ecology. Emphasis will be given on how space socially organizes human meaning and on the inscription of space. How do people, through their practices and their being in the world, form relationships with the locales they occupy (both the natural world and the build environment)? How do they attach meaning to spaces to create places? And how do the experiences of inhabiting, viewing, and hearing those places shape their meanings, communicative practices, cultural performances, memories, and habits? Course themes include: mapping and the imagination; vision and space, soundscape, architecture and landscape, new media and space/time compression; space and identity; spatial violence; spatialization of memory.
This course is an introduction to digital media, focusing on networks, computers, the Web, and video games. Theoretical topics include the formal qualities of new media, their political dimensions, as well as questions of genre, narrative, and history.
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A survey of the contemporary arts and journalism, with particular attention to the impact of corporate concentration on the working atmosphere and final 'product' in each field. Through broad reading and interviews with weekly guests, we will probe the working life today in television, radio, cinema, magazine writing, book publishing, Web production and the music business.
Analysis of television as a medium of information, conveyor and creator of mass culture, and a form of aesthetic expression. Course examines the historical development of television as both a cultural product and an industry.
Analysis of film as a medium of information, conveyor and creator of mass culture, and a form of aesthetic expression. Course examines the historical development of film as both a cultural product and an industry.
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The course examines the emergence of video games as site of contemporary cultural production and practice. It pays special attention the symbolic and aesthetic dimensions of video games, including their various narratives forms and sub-genres, and concentrates on their interactive dimensions. The course provides insight into the emerging trends in the interface between humans and media technologies. The course also situates video games within the business practices of the entertainment industries.
Explores the subject of desire in modern media and culture. Freud's ideas have had a profound influence on everything from the earliest manuals on public relations to the struggles of modern feminism. We will read a range of psychoanalytic theorists while studying how their insights have been put to work by both the culture industry and its critics.
An upper level course on the topic of censorship in American culture, from the late 19th century to the present. The broader context for our exploration will be the public sphere, understood in two ways: as the classic, liberal ideal-a space for civil, and equitable exchange of ideas and opinions open to all citizens-and in the more contemporary reality-a highly contested space of public discussion, where the boundaries concerning who can participate, what topics are allowed, and how the exchange takes place are drawn and redrawn. The tension between ideal and real forms of public communication plays out in highly charged debates around censorship, which take place in diverse public spaces, including literature, film, theatre, art galleries, the press, the internet, sidewalks, courts, and bars. Because these debates are cultural and legal ones, and are frequently deeply divisive within American society, the goal is for the students to have an enhanced understanding of the historical contexts in which important cultural and legal struggles over censorship took place, and to bring that understanding to bear on contemporary debates about the arts, sexuality, gender, privacy, national security, media technology, and government involvement in the marketplace of ideas and images.
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The course examines the role of media in the lives and cultures of transnational immigrant communities. Using a comparative framework and readings drawn from interdisciplinary sources, the course will explore how media practices and media representations (re)define and enable a re-imagining of national belonging, identity and culture in the context of global relocations.
This course considers the culture of crime in relation to conventions of news and entertainment in the mass media. Topics include competing theories of criminogenic behavior, news conventions and crime reporting, the aesthetics and representation of crime in the media, the role of place in crime stories, moral panics and fears, crime and consumer culture, and the social construction of different kinds of crimes and criminals.
This course focuses on the essentially communicative aspects of American governing processes, surveying research that analyzes the way in which political candidates at various levels of government are chosen, how they shape their personal image, the process of constructing persuasive message appeals, and their interaction with voters. It will also focus on how elected officials set political and legislative agendas, use public relations strategies to shape public policy, and otherwise engage in the process of political deliberation. The media in which these processes take place will be an additional focus, including the influence of news outlets, political campaign advertising, and the work of political advocacy groups of various kinds. Common methods utilized in political communication research will also be highlighted, including experimental and survey research, and various forms of textual analysis.
This course presents a critical analysis of the development, principles, strategies, media, techniques, and effects of propaganda campaigns from ancient civilizations to the modern technological society. The course focuses on propaganda in the context of government, religion, revolution, war, politics, and advertising, and explores implications for the future of propaganda in the cybernetic age.
This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communication and its impact upon culture and society.
Note: This course counts under two Fields of Study: Images and Screen Studies as well as Technology and Society. It may be offered at NYU Prague. Consult with your academic advisor for course availability and description abroad.
Communication scholars have long concerned themselves with the relationship between various media/technologies and ‘the audience.’ Different intentions and perspectives inform the discourse and research on how media and communication technologies and their audiences/users interact. This course will proceed historically, theoretically, and methodologically, always questioning the construction of audiences and media users -- constructions that are shaped by commercial, academic, political and cultural contexts. Students will reflect on some historical analyses of ‘emergent’ audiences and critical responses to institutional constructions of audiences. Students will critique mass communication ‘positivist’ studies and questions of ‘media effects’ that dominated debates about audiences beginning in the early twentieth century and still continue today. In addition, students will examine how media and audiences are both situated in particular multiple contexts that have a bearing on how media are generated and circulated, and how audiences experience and make meaning of media/technologies. Methodologically, students will investigate how audiences are conceptualized and researched by scholars and cultural critics. Throughout the course, students will explore the thinking and multiple contexts that frame various conceptualizations of media/technologies and audiences, and how these different approaches inform the concerns, questions, methods, findings, and implications of audience/user research.
This course explores the theory, practice, and impact of the non-profit youth media organizations and school-based programs working in this field locally and around the world. Students will also use media production to conduct fieldwork in the New York City area that further builds the subfields of youth media/youth development, teaching and learning, and community building. Research projects will document and investigate how youth media is supporting the development of young people's capacities for 21st century skills of digital communication, critical literacy, and civic engagement.
In this course, students will examine how young people of different ages and backgrounds use, value, and find meaning in different media in different kinds of contexts, and we discuss the social, cultural, and political implications of these lived experiences. In addition, we will explore how we might address the issues raised by the contemporary communication environment, and by the realities of young people's complex interactions with popular media. Books required are David Buckingham's After the Death of Childhood: Growing Up in the Age of Electronic Media and Fisherkeller's Growing up with Television: Everyday Learning Among Young Adolescents. A packet of readings will include cultural audience studies investigating different actual kids' relationships to different media in a variety of social contexts. The culminating assignment for this class requires students to write a paper addressing a 'real' audience outside of the classroom informing them about the issues of the course, and proposing how that audience might take a course of action in response.
This course will examine the relationship between mediated forms of communications the formation of identities, both individual and social. Attention will be paid to the way mediated forms of communication represent different social and cultural groupings, with a particular emphasis on gender, race, ethnicity, class and nationality.
Detailed examination of the business models and economic traits in a variety of media industries including film and television, cable and satellite, book and magazine publishing, gaming and the Internet. Emphasis on historical trends and current strategies in both domestic and global markets.
This course is devoted to media archaeology, that is, historical research on forgotten, obsolete, or otherwise 'dead' media technologies. The goal of the course is to introduce students to the skills and resources necessary for producing rigorous scholarship on obsolete and obscure media. It will include an exposure to scholarship in media archaeology including writings from Friedrich Kittler and Jonathan Sterne; an intensive introduction to research methods; instruction on the localization and utilization of word, image, and sound archives; and a continuing emphasis on the need to restore media artifacts to their proper social and cultural context. The course follows a research studio model commonly used in disciplines such as architecture.
Examines the production, consumption and cultural meaning of Latino media produced in and around the United States (as opposed to that produced in Latin American countries). Focuses on a wide range of mediated cultural production: television, radio, film, advertising, magazines, etc. This course will be a critical investigation into the theories, production and consumption of Latino media and popular culture. Examines the influence popular culture has on politics, identity formation, shaping culture and as a mode of revealing, producing and reproducing ideology and political struggle.
This course explores the evolving media and communication systems in East Asia from economic, political, cultural, technological and network perspectives. Particular attention is paid to the impact of Internet and mobile media on traditional media institutions, the changing role of transnational corporations, and the relations between states and their people. More than half of the course focuses on the Greater China region (Hong Kong, Taiwan, and the mainland). Japan and South Korea are also covered.
This course will track the various manifestations of media amateurism over time and medium, while also exploring the theoretical concerns and cultural discourses that surround the work of amateurs and their social construction, especially in relation to notions of professionalism, community, networks, artistic practice, collectivism, and marginalization.
America's founding principles of equality and equal opportunity have long been the subject of interpretation, debate, national angst and widespread (often violent) conflict. No more is this the case than when we talk about the issue of race. While biological notions of race have lost their scientific validity, race remains a salient issue in American life as a social and political reality sustained through a wide variety of media forms. The broad purpose of this course is to better understand how notions of race have been defined and shaped in and through these mediated forms. Specific attention may be given to the ways that race is articulated in forms of mass media and popular culture.
In this course, we will examine the significance of technology to the definition and experience of disability; the relationship between disability and the development of new media; the politics of representation; and current debates between the fields of disability studies and media studies. Specific topics will include: biomedical technology and the establishment of norms; the category of “assistive technology”; cyborgs and prostheses as fact and as metaphor; inclusive architecture and design; visual rhetorics of disability in film and photography; staring and other practices of looking; medical and counter-medical performance; media advocacy, tactical media, and direct action.
This course will investigate the dominant critical perspectives that have contributed to the development of Environmental Communication as a field of study. This course explores the premise that the way we communicate powerfully impacts our perceptions of the “natural” world, and that these perceptions shape the way we define our relationships to and within nature. The goal of this course is to access various conceptual frameworks for addressing questions about the relationship between the environment, culture and communication. Students will explore topics such as nature/ wildlife tourism, consumerism, representations of the environment in popular culture and environmental activism.
*New MCC course to run in future semesters.
The purpose of this course is twofold: 1) to equip future media professionals with sensitivity to moral values under challenge as well as the necessary skills in critical thinking and decision making for navigating their roles and responsibilities in relation to them and 2) honing those same skills and sensitivities for consumers of media and citizens in media saturated societies.
New Media Research Studio is a lab dedicated to examining and deconstructing new information technology tools and environments. Students will be exposed to the contemporary discourse around new media through reading, listening and watching. We will embark on virtual journeys into media and will update the class collaborative blog with travelogues from social networking sites, massive-multi-player online environments, the blogosphere, the open source movement, radical online activist groups, internet art collectives and more.
This class reads architecture and the built environment through the lenses of media, communication, and culture. The course takes seriously the proposition that spaces communicate meaningfully and that learning to read spatial productions leads to better understanding how material and technological designs are in sustained conversation with the social, over time. Through analyses of a range of spaces from Gothic Cathedrals to suburban shopping malls to homes, factories, skyscrapers and digital cities students will acquire a vocabulary for relating representations and practices, symbols and structures, and for identifying the ideological and aesthetic positions that produce settings for everyday life.
This course offers students a foundational understanding of the technological building blocks that make up digital media and culture, and of the ways they come together to shape myriad facets of life. Students will acquire a working knowledge of the key concepts behind coding, and survey the contours of digital media architecture, familiarizing themselves with algorithms, databases, hardware, and similar key components. These technological frameworks will be examined as the basic grammar of digital media and related to theories of identity, privacy, policy, and other pertinent themes.
This course will examine “social media” from a cultural perspective, with a focus on how media technologies figure in practices of everyday life and in the construction of social relationships and identities. We will work from an expansive definition of what constitutes “social media,” considering social network sites, smartphone apps, and online games, among other technologies. The course itself will involve communication in social media channels in addition to the traditional seminar format, thus we will be actively participating in the phenomena under study as we go.
Critical making is hands-on hardware practice as a form of reflection and analysis: a way of thinking through what (and how) computing and digital media mean by understanding how they work. building on the literature of media studies and the digital humanities. By turning from software to hardware, to the physicality of computation and communications infrastructure, we will take objects apart, literally and figuratively, and in the process will learn to interpret and to intervene -- using prototyping, reverse engineering, hardware hacking and circuit bending, design fiction, electronics fabrication and other approaches -- in the material layer of digital technologies.
An inquiry into the interplay of technology and contemporary society. Examines the ways in which technologies-mechanical, electronic, analog, and digital-have shaped and complicated our culture and society.
This course examines the convergence of different technologies and cultures in telephony since the nineteenth century. It surveys the technical development of the telephone, from its roots in telegraphy to radio and portable phones to mobile computing. We will trace the history of “telephonic principles” such as interaction and universality, and telephony in various social contexts: national and transnational telephone cultures; genres of text messaging; the relationship of communication technology to public, private, and virtual space; and the appropriation of the medium for the purposes of art and activism.
This course investigates the mediation of music and music-like sounds in both private and public life. Commercial venues, from restaurants to rest rooms, pipe Muzak into its spaces; radios broadcast more music than any other content today; soundtracks imprint the texture of signifying associations for television shows and films; we carry personal playlists on mobile music players; and musical media and technologies for making music are more readily available to us on our home computers than ever before. We examine music and media from a variety of perspectives, including its cultural, sensory, technological, ideological and metaphysical dimensions; as well as the relation of music to mass media (radio, television, the internet) and the film and music industries.
The meanings of health and disease are shaped not only by scientific and medical discourses, but by media, communication, and the cultures of health. This course examines the impact of media and health cultures on what counts as normal and pathological, how medical environments are understood and experienced, popular tactics for communicating and contesting biomedical information, public understandings of biotechnology, and how media representation and popular culture help to shape understandings of disease and health. Through the topic of health, we will look at nationhood and population management, subject-formation and stigma, individual and environmental risk. At the level of language, we will question the metaphoric uses of disease and their consequences. Readings, films (and other sources) will be drawn from a variety of genres, including epidemiology, public health, anthropology, history, communication studies, and medical memoir.
This course examines the role played by media events and spectacle in the shaping of belief, attitudes, and actions, with particular attention paid to the concept of the masses and its changed meaning over time. The course examines concepts of mass culture, the decentralization of cultural forms, and the rise of convergence culture. It explores the history of the media event and the theories that have shaped it, and the role of spectacle in society from the Renaissance to modern society to the age of digital media.
Applied fieldwork in Media, Culture, and Communication. The internship program promotes the integration of academic theory with practical experience. Internships expand student understanding of the dynamics of the ever-changing field of communication.
This course explores the ways in which popular Hollywood films construct the historical past, the ensuing battles among historians and the public over Hollywood's version of American history, and the ways that such films can be utilized as historical documents themselves. We will consider films as products of the culture industry; as visions of popularly understood history and national mythology; as evidence for how social conflicts have been depicted; and as evidence of how popular understanding and interpretations of the past have been revised from earlier eras to the present.
This course examines the vast and rich myth-making power of Hollywood film narratives that influence dominant cultural views of American identity. Students view films that explore problems and promises of American culture and society such as equality, democracy, justice, class, gender, sexual orientation, and race/ethnicity. Students analyze films while considering the work of historians, sociologists, film critics, media studies scholars, anthropologists and journalists. Students will screen films outside of class. Assignments include creating a short film that explores the city where myths are both lived out and refuted on a daily basis.
New York has played a crucial role in the history of media, and media have played a crucial role in the history of New York. New York has been represented by media since Henry Hudson wrote his reports to the Dutch. Media institutions have contributed centrally to its economy and social fabric, while media geographies have shaped the experiences of city living. This course explores media representations, institutions, and geographies across time and is organized around the collaborative production of an online guidebook to the media history of New York.
This course explores the multi-faceted nature of New York City as a cultural and economic hub for media and the arts, arguably the cultural capital of the world. Classroom instruction is supplemented by site visits, guest lectures, and field research to develop an appreciation of the ways that media and the arts have shaped the work and leisure of life in New York City for the past one hundred years. How did New York City become such a focal point for the creative industries? What goes on behind-the-scenes? Topics include: Time Square and live spectacle, the Broadway theatre, Madison Avenue and modern advertising, the museum of New York, galleries, artists, and the art market, the Harlem Renaissance, alternative media and Bohemian arts. Open to majors and non-majors including special students. Letter grade, no prerequisites.
This course gives students a structured classroom environment for hands-on, critical inquiry, and research guidance along with feedback and support for individually designed and executed digital media and computational projects at the graduate level. This course may be taken as an add-on production unit in conjunction with another MCC course, or it may be taken as a stand-alone course in which students develop an independent project that may be an outgrowth of an earlier MCC course. Open to graduate students by permission of instructor only.
Students will arrive in this course with a project already in development (growing out of a concurrent companion course in MCC or out of a previous semester’s research paper or unrealized production project that is an outgrowth of MCC coursework). The goal of this course is for the students to produce a finished digital or computational project worthy of submission to an extra-academic online venue or publication, worthy of presentation at an academic conference, or worthy of submission to a website or some other forum for presenting multi-modal scholarly research projects.
The student will also develop and present a polished oral presentation and showcase debut of the project, for an audience of student peers and faculty.
Admission to the course is by: a) enrollment in another MCC collaborating course (courses in which instructors have collaborated in advance to provide this workshop option), and/or b) by instructor permission, which may be obtained by emailing instructor with a project proposal, which will then be evaluated.
Open only to seniors in the Department of Media, Culture, and Communication or by permission of the instructor. A culminating course integrating models of interpretation derived from the liberal arts with the analytical tools developed in media, culture, and communication coursework. Reflects current research interests within the department and encourages students to explore emerging issues in the field, including media and globalization, professional ethics, and the interaction between audiences and texts.
MCC-UE 1200-001 / Topic: American Politics as Reality TV
Instructor: Terence Moran, Mon/Wed 5:00 - 8:15 pm
Television. An inquiry into the 2016 American presidential campaigns as Reality Television within the conceptual triad of the Politics of Issues, the Politics of Parties, and the Politics of Images. In a series of probes of the Democratic and Republican debates and primary campaigns, we will examine the connections between American politics and reality television in terms of how both are structured with regard to context, persuaders, goals, messages, media, audiences, and results. Our central question will be: To what extent have American presidential campaigns become a form of reality television in 2016? As this course is your senior media seminar, you will be expected to use what you have learned in your studies thus far in shaping your thinking and contributions to our class analyses and discussions.
MCC-UE 1200-001 / Topic: The Raw Data of Intimate Life
Instructor: Roger Friedland, Tuesdays 9:30 am - 12:00 pm
Social research tries to make sense of “raw data”, doubly so in this case as they refer to quantitative information about the sexual, romantic and religious lives of young people. This seminar seeks to teach students the basics of quantitative social research, a particular kind of sense-making that both makes and manipulates the data. This seminar will consider both the generation and testing of hypotheses using survey data on intimate life recently collected by the instructor through social network sites, the blogsphere and university course websites in the United States and Muslim-majority countries in the Near East. Students will learn to use STATA, a statistical software, in order to calculate distributions of values, cross-tabulations, and potentially regression analyses. Students will use these skills to develop and test their own hypothesis for the final paper for this seminar. Students need not have any previous statistical training. Note: This is not a course on social media; it uses social media to generate samples of media users for explanatory analysis.
MCC-UE 1200-002 / Topic: Religion, Media, and the Contemporary Public Sphere
Instructor: Hannah Dick, Tuesdays 2:00 - 4:30 pm
The secularization thesis, which predicted the decline of religion in the Western world, has been unequivocally proven wrong. However, in the face of competing religious claims and conflicting notions of rights, what is the role of religion in the contemporary liberal democratic public sphere? And how do the media participate in legitimizing certain religious claims over others? In this senior media seminar we will look at the relationship between religion, media, and representation. We will think critically about religious traditions like Christianity, Islam, Mormonism, and Atheism, and ask what role media have played in constructing parameters of legibility and tolerance. We will also consider the role of media coverage in the emergence and growth of religious fundamentalisms. Students will have the opportunity to develop a research project around a religious movement of their choice.
MCC-UE 1200-003 / Topic: Cities and Consumption
Instructor: Aurora Wallace,Wednesdays 9:30 am - 12:00 pm
This seminar investigates cities as mediated sites of exchange and commodity circulation. By focusing on important shifts in population, production, technology and lifestyles, it engages with the growing body of literature in the field of consumer culture. Specific attention will be given to how consumption intersects with space, class, gender, race, youth, work, leisure and activism. As a senior research workshop, students will work collaboratively to produce original findings that will culminate in a substantive end of term project.
MCC-UE 1200-008 / Topic: Data and the Self
Instructor: Natasha Schull, Wednesdays 2:00 - 4:30 pm
From the NSA scandal to Facebook’s controversial "mood experiment," the past decade has seen heated debate over the ways that governments and corporations collect data on citizens and consumers, the ends to which they use it, and the threat this poses to civil liberties. Yet even as this debate unfolds, the public increasingly embraces technologies of self -tracking, using sensor-laden wristbands and smartphone apps to monitor, analyze, and adjust their own bodies, moods, and everyday habits. In this senior media seminar we will explore a range of practices and products through which individuals "datify” themselves while data, in turn, intimately shapes their experience, identity, and life chances. We will consider such examples as the Quantified Self community, mass-market “digital health” apps, and wearable technology for lifestyle management; occassionally, we will reflect back on pre-digital precursors such as diary writing, dieting, and early forms of self-experimentation. What does contemporary self-tracking reveal about about changing cultural values, political contexts, and understandings of the self?
MCC-UE 1200-005 / Topic: Immigrants and Imaginaries
Instructor: Radha Hegde, Mondays 9:30 am - 12:00 pm
Immigration is one of the most controversial topics of our times. Images of immigrants fleeing, suffering precarious journeys or dying have become emblematic of the global present. Recent political discourse in the United States and Europe has represented immigrants in registers of crisis, as undesirable individuals, unassimilable hordes, or simply as ‘matter out of place’. This course examines the ways in which immigration and immigrants have been imagined, represented, visualized, surveilled, resisted, and debated at key moments in recent history. How are these images and accounts of threat and contamination sustained by the imagined idea of the nation, as both racially homogenous and territorially defined? How does the material presence of immigrants simultaneously disrupt and reproduce the coherence of national visions and mythologies of community? To engage with these questions, we will discuss and use theoretical work on media, discourse and migration in order to track and understand social, political and aesthetic imaginaries that construct the identity and place of the migrant within the nation.
MCC-UE 1200-006 / Topic: Values Embodied in Digital Media and Information Technology
Instructor: Helen Nissenbaum, Thursdays 9:30 am - 12:00 pm
Digital systems mediate so much more than communications. Social relationships, commercial transactions, and the enjoyment of music, video, and literature, and even self-knowledge are shaped by architecture, protocol, algorithm, widget, and app. In our excitement, we focus on functionality and marvel at the “cool” and entertaining things we can do with these systems. But, often, we miss some of the underlying assumptions and choices embedded in their design that carry ethical and political significance. These will be the focus of this project-based seminar. We will cover key theoretical readings in the area of politics of technology, examine a few important cases, and select a few more, around which we will develop our own case studies.
Prerequisite: senior standing and department approval to pursue honors in the major. Open only to MCC majors with senior standing. Extended primary research in media, culture, and communication focusing on the development and sharing of individual research projects. Students enroll the following semester in 2 points of Independent Study under the direction of a faculty honors sponsor, as outlined in department guidelines.
Examines the broad range of activities associated with the globalization of media production, distribution, and reception. Issues include the relationship between local and national identities and the emergence of a 'global culture' and the impact of technological innovations on the media themselves and their use and reception in a variety of settings.
This course introduces students to theories of global television studies, the reception of American media abroad, and several case studies of television from around the world. Students will learn about the challenges and rewards of studying global television, both of which revolve around how to study television programming and the television industry across cultures and across languages.
Few values have been as unalterably disturbed by developments in new media as privacy. This course presents a philosophical, social, and legal inquiry into the impact of digital communications upon privacy & its meanings, in order to prepare students to recognize, contextualize, and analyze privacy challenges created by new information technologies. We will explore the philosophical roots of privacy as a deeply held social value and consider how it may conflict with other values, such as freedom of speech, anonymity, efficiency, accountability, and national security. Our discussions will be situated in leading ethical and legal controversies concerning new media tools (e.g. social networks, mobile apps, digital e-readers, wearable health sensors), practices (e.g. online tracking, behavioral advertising, automated face recognition, video surveillance), platforms (e.g. Facebook, Twitter, and Google Maps), and other topics shaping today's privacy discourse.
This course examines public policy issues and institutions of media governance at the international level. It provides a historical overview of the various institutions and actors involved in global media governance, and assesses the various principles and practices that constitute the regime of global media governance, including the regulation of broadcasting, telecommunications, the Internet, and trade in media products. Special attention is paid to current debates within multilateral bodies such as UNESCO, the WTO, and the International Telecommunication Union.
This course introduces students to theoretical foundations in historical and contemporary issues in communication, media, information and international development. Topics include state-building, modernization, dependency and globalization. Every week will be dedicated to a particular country/region and media development program whereby students will analyze a specific case study.
This class examines the intersecting dynamics of media genres and geo-linguistic cultural markets in the configuration of global and regional media flows. It looks in particular at the way media genres travel and how their circulation raises issues about the cultural power of certain media narratives in specific historical, political and social conditions of consumption. We will examine the battle for national, regional, and global media markets as a struggle for the ?legitimate? cultural and political view of the world expressed through information (news), scientific discourse (documentaries), and popular culture (films, telenovelas, reality television, music) to understand the complex global flow of television programs and films.
What does it mean to be “urban” in China and how is Chinese urbanism mediated by new cultural formations? In this course we will examine the culture and media that define city life in China, including Chinese state and popular media, television and film, music, fashion, verbal art and literature (in print and online) and visual art. We will focus on the period from the building booms of the mid-to-late nineties to the present. Students will work in teams to make presentations on urban culture, and use primary sources in translation and secondary sources to write individual essays. Chinese language ability appreciated but by no means required.
*This course will run as a Global Honors Seminar in Fall 2012 and will have an additional travel component in the January 2012 term. Students must apply for the program. Contact email@example.com for more information.
This course examines the politics and forms of visibility of the South Asian diaspora in the United States. Through the examination of media archives and a critical engagement with the research literature, the course will 1) situate the South Asian diasporic experience in the U.S. within a larger global trajectory of migrant mobility 2) survey the production, performance and representation of diasporic South Asian identity and 3) analyze the transformations in the relationship between nations and the South Asian diaspora in a global and mediated context.
This course examines the ways in which conventional and non-conventional media re-create religious experience. Increasingly, religion is experienced not only in sacred spaces, and through ritual and scripture, but is also communicated through radio, TV, and the Internet, as well as in consumer culture and political campaigns. This course examines the significance of religion in modern life from historical and contemporary perspectives, paying attention to questions of religious and national difference, as well as material and symbolic practices.
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This course examines contemporary media in (primarily Arab parts of) the Middle East and the US and their relationship to the perceived rift between Islam and the West. Readings and media examples focus on the politics of culture, religion, modernity, and national identity as they shape and intersect with contemporary geopolitical events, cultural formations and media globalization.
This course investigates cultural influence and exchange between Africa, the African diaspora, Europe, and America with a particular emphasis on sound and music. How has the sound of Africa been transcribed, recorded, stored, transported, and represented in the West? What can this tell us about global cultural flow? How do specific recording techniques articulate with global music markets? The course analyzes the transatlantic feedback between Africa, America and Europe; evaluates the politics of transcription, ethnographic description, and recording; and examines the changing role for traditional African music in a global world.
This course examines fashion as a form of communication and culture. Through cultural and media studies theory, we will examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on the relationship between fashion, visual self-presentation, and power. The course will situate fashion both in terms of its production and consumption, addressing its role in relation to identity and body politics (gender, race, sexuality, class), art and status, nationhood and the global economy, celebrity and Hollywood culture, youth cultures and subversive practices.
Note: This course is also offered abroad at NYU Paris under course code MCC-UE 9345.
Fame, notoriety, renown – the desire to be recognized and immortalized is the most enduring and perhaps the most desirable form of power. Culture, commerce, politics, and religion all proffer promises of fame – whether for fifteen minutes or fifteen centuries. This course departs from the insight that fame is a uniquely human ambition and a central force for social life. Together, we will investigate this subject by asking, what is fame. Why do people want it. How do they get it. What can they do with it. How does it affect those around them, and the generations that come after? In other words, what kind of good is fame? Drawing on texts from history, ethnography, theory, literature, philosophy, and contemporary media, this course will reflect on the ethics, erotics, pragmatics and pathologies of fame. We will compare fame to other forms of recognition (reputation, honor, etc.), and look at how fame operates in various social and historical circumstances, from small agricultural communities to enormous, hyper-mediated societies such as our own. Is fame, in our contemporary understanding, possible before photography? We’ll consider the enduring question of fame as it is transformed by the technological conditions of reproducing reputation across space, time, and societies.
Whether large, small, wide, high-definition, public, personal, shared, or handheld, screens are one of the most pervasive technologies in everyday life. From spaces of work to spaces of leisure, screens are sites for collaboration, performance, surveillance, and resistance. This course traces the cultural history of screens through a range of forms -- from the panorama to the cinema, from the radar system to the television, and from the terminal to the mobile device -- to provide a way of thinking about the development of the screen as simultaneously architectural, material, representational and computational.
This course examines the proposition that contemporary war should be understood as media. War has become mediatized and media has been militarized. This course treats war and poltical violence as communicative acts and technologies and focuses on how they shape our understanding and experience of landscape, vision, body, time and memory.
This course examines the role of media in the history and emergence of empires and revolutions and the history of media empires. It focuses on the investment in media forces by both empires and revolutions, and the tendency of media to form empires that are subject to periodic revolution? in the marketplace within the contexts of colonization, decolonization and globalization. Media discussed include prints, paintings, photography, journalism, fiction, cinema, the Internet and digital media.
Note: This course will replace E59.1735 Intercultural Communication in the Fall 2010 semester. If you have taken Intercultural Communication you should not take this course. This course examines globalization as it is inscribed in everyday practices through the transnational traffic of persons, cultural artifacts, and ideas. The course will focus on issues of transnational mobility, modernity, the local/global divide, and pay specific attention to how categories of race, gender, and ethnicity intersect with transnational change.
Explores the various political and philosophical debates within western Marxism. Pays particular attention to the influence of the cultural turn in twentieth century Marxist thought on feminism, postcolonialism, and theories of mediation. Themes include: the commodity, alienation and reification, surplus value, culture, ideology, hegemony and subjectivity.
This courses addresses how colonialism and postcolonialism are shaped and mediated through images and the gaze. The dynamics of colonial history motivate and shape colonial and postcolonial perceptions and influence their patterns of global circulation when the boundary between the world out there and the nation at home is increasingly blurred. We will survey a range of image texts through various media (photography, television, cinema) and sites (war, the harem, refugee camps, prisons, disasters): nationalist mobilization, counter-insurgency, urban conflict, disaster management, the prison system, and the war on terror.
This course examines the culture of money and finance, and the role of the media and popular culture in making sense of economics. It engages with the ways that money, finance, and economics are shaped in part through media representations, that finance is not simply a system but also a culture, and that capitalism shapes world views. The course examines the history of ways of thinking about money, the centrality of financial markets in 20 th -21 st century globalization, and the examination of financial systems in the wake of the 2008 financial meltdown. Students will explore the role of money media in shaping attitudes toward consumerism, financial decisions, and finance systems.
Course explores the basic tenets and operative principles of the global copyright system. It considers the ways in which media industries, artists, and consumers interact with the copyright system and judges how well it serves its stated purposes: to encourage art and creativity. Examinies various social, cultural, legal, and political issues that have arisen in recent years as a result of new communicative technologies. The two main technological changes that concern us are the digitization of information and culture and the rise of networks within society and politics.
This course takes as its object computer hackers to interrogate not only the ethics and technical practices of hacking, but to examine more broadly how hackers and hacking have transformed the politics of computing and the Internet more generally. We will examine how hacker values are realized and constituted by different legal, technical, and ethical activities of computer hacking-for example, free software production, cyberactivism and hactivism, cryptography, and the prankish games of hacker underground.
This course examines how globalization impacts the construction of gender & sexuality. Through discussions of contemporary issues in various global sites, the course addresses the politics of gender as it is shaped by trans-border flows of media, people & cultural products.
In this course, we will explore queerness as identity, practice, theory, and politics, all through the lens of popular culture. Our approach will be grounded in theories, methods, and texts of communication and media studies, thus it will serve as a complement to other queer theory and culture courses offered across the university. Readings will include both theoretical texts and case studies both historical and contemporary. Students will complete the course with a critical understanding of what it means to be and “do” queer in contemporary culture. Students will also be equipped to bring queer analytical tools to their everyday and professional encounters with popular culture.
This course offers students the opportunity to engage with theories of communication and culture through the context of consumption and contemporary consumer society. Our focus will be on the role of commodities and consumer practices in everyday life and in culture at large. We will give particular attention to consumption's role in the construction of social and cultural identities. Students will consider critical responses to consumer culture, including the resistance and refusal of consumption as well as the attempted mobilization of consumption toward social change.
This course examines the role of visual culture in the emergence of, concepts of, and processes of globalization and the global cultural flows. In introducing students to the concept of the visual construction of the social field, the course compares the means by which cultures visualize themselves in forms ranging from the imagination to the encounter between people and visualized media. The course takes as its fundamental premise that visual culture circulates and creates meaning in increasing global flows and that the very foundations of global capital, global culture, and global media are based on the dynamics of visuality and the power systems it both affirms and challenges.
This course examines the imagery of science and technology, the role of visuality in the construction of scientific knowledge, artistic renditions of science, and the emergence of visual technologies in modern society. It looks at how visuality has been key to the exercise of power through such practices as cataloguing and identification; the designation of abnormality, disease, and pathologies; medical diagnosis; scientific experimentation; and the marketing of science and medicine. We will examine the development of the visual technologies in the emerging scientific practices of psychiatry and criminology; explore the sciences of eugenics, genetics, pharmacology, brain and body scans, and digital medical images of many kinds; the marketing of pharmaceuticals, and the emerging politics of scientific activism.
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Visual images pervade our everyday lives. We negotiate the world through visual culture, and the world itself is negotiated politically through visuality and visual images. This class is an introduction to the key issues of visual culture. It will examine the politics of images, the role that images play in producing cultural meaning, visuality and power relations, and how images are forms of visual communication. We will examine how images circulate through digital media, remakes, and viral networks, and the cross-fertilization of images between various social arenas, such as art, advertising, popular culture, news, science, entertainment media, video games, theme parks, and design.
This course examines how cultural memory is enacted through visual culture in a comparative global context. It looks at the rise of a memory culture over the last few decades, in particular in the United States, Europe and Latin America, and how this engagement with memory demonstrates how the politics of memory can reveal aspects of nationalism and national identity, ethnic conflict and strife, the legacies of state terrorism, and the deployment of memory as a means for further continued conflict.
This seminar examines the mediated historical trajectory of love, sex and God, exploring the performative and metaphysical basis of social practice. We seek not only to explore the ways in which these objects of existential concern are historical phenomena, but also how they are conditioned by the techniques and technologies of mediation. We will also explore how religion is shaped by material practices and how certain forms of social mediation are themselves religious.
This umbrella number encompasses topics-based courses offered at NYU global campuses & other international locations that examine the social, political and economic dynamics of media & culture in specific national, regional & historical contexts.
Note: The courses listed below count under one Field of Study: Global and Transcultural Communication.
E59.9451 Global Media Seminar: Media in China
Counts toward Global and Transcultural Field of Study
This course is designed to introduce contemporary media industries in China, involving print, broadcasting, film, PR, advertising, and new media. This course reviews the structures, functions, and influences of various forms of media industries. Practical media work is emphasized. Additionally, it analyzes existing issues on these media industries from historical, regulatory, social, and technological perspectives. (Offered in Shanghai)
E59.9452 Global Media Seminar: Television & Democracy in Italy
Counts toward Global and Transcultural Field of Study
The goal of this course is to present a thorough historical survey of fifty years of television in Italy, with a special emphasis on the relation between television broadcasting and democratic politics. The course will be structured in four parts: the early days of television in Italy, characterized by the monopoly of RAI and the political influence of the Christian Democrats; the political conflicts and policy-making choices of the 70s; the so-called “far west” of commercial broadcasting and the birth of the duopoly during the 80s; the change of political landscape during the 90s and the years 2000, with the increasing competition between RAI and Mediaset, the conflicts of interest of Berlusconi and the advent of pay per view and digital terrestrial television. Conducted in English. (Offered in Florence)
E59.9453 Global Media Seminar: Post Communist Media Systems
Counts toward Global and Transcultural Field of Study
The idea of the course is to inform students about European media in general, and about transformation of the Czech media after the Velvet revolution in 1989 in particular. Czech developments will be presented on the background of a wider European perspective in order to make students acquainted with the basic features of European landscape of print and electronic media. Due to the lack of literature and printed sources in English language on the subject, the course will extensively exploit internet sources related to the topics. (Offered in Prague)
E59.9454 Global Media Seminar: France and Europe
Counts toward Global and Transcultural Field of Study
This course introduces students to the basic structures and practices of media in Europe and their relationship to everyday social life. It pays special attention to the common models and idioms of media in Europe, with an emphasis on national and regional variations. Specific case studies highlight current trends in the production, distribution, consumption, and regulation of media. Topics may include: national or regional idioms in a range of media genres, from entertainment, to advertising and publicity, to news and information; legal norms regarding content and freedom of expression; pirate and independent media; and innovations and emerging practices in digital media. Conducted in English. (Offered in Paris)
E59.9455 Global Media Seminar: Latin America
Counts toward Global and Transcultural Field of Study
The course acquaints students with Latin American theories, practices and representations about the Media. In order to provide a complex perspective, the course will begin with a reflection about globalization, identities and local cultures and their tensions with the constitution of a global culture. The second and most important part of the course are the Latin American researches, perspectives and representations about the media, their place in contemporary societies, their active participation in the constitution of identities and the role in the construction of an agenda. This is how the course will introduce not only Latin American perspectives but also a global vision that will allow students to articulate global and local problems from a critical point of view. The denaturalization of the media, the identification of their constructions, representations and selections are some of the objectives of the course: to re-read media practices as a way to reflect about everyday practices. (Offered in Buenos Aires)
This course brings together diverse issues and perspectives in rapidly evolving areas of international/global communication. Historical and theoretical frameworks will be provided to help students to approach the scope, disparity and complexity of current developments in our media landscape. Students will be encouraged to critically assess shifts in national, regional, and international media patterns of production, distribution, and consumption over time, leading to analysis of the tumultuous contemporary global communication environment. Key concepts associated with international communication will be examined, including a focus on trends in national and global media consolidation, cultural implications of globalisation, international broadcasting, information flows, international communication law and regulation, and trends in communication and information technologies. The focus of the course will be international, with a particular emphasis on Australia. (Offered in Sydney)
This course surveys a number of important themes in Western history and thought by way of our most omnipresent medium: typography. Organized around three major technological innovations—the printing press in the mid-15th century, multi-cylinder and sheet-fed rotary presses in the second half of the 19th century, and the desktop computer in the late 20th century—this course will look at the sociopolitically transformative power of print. Topics of study may include print’s relation to: religion and science, censorship and ownership of the press, money, advertising in the public sphere, gender politics, Nationalism, Socialism, late-20th century countercultures, as well as more contemporary concerns that arise from the transition of print to digital and online platforms. In this course we will discover that whether dealing with marketing, journalism, political activism, design, or new media, typography is a fundamental concern.
This course examines the role and history of photography within the historical landscape of media and communication. Special emphasis is placed on the accumulative meaning of visual archives, tracing how images relation and establish cultural territories across a variety of texts and media. The course investigates and contrasts the mimetic visual strategies within western and non-western traditions, looking at historical and contemporary images in a variety of forms.
This course examines the emergence of the Internet as a commercial business. It pays particular attention to the various business models and practices employed in media-related enterprises, tracing their development from the late 1990s to the most recent strategies and trends. Case studies include the Internet Service Providers (ISPs), portals, search engines, early game platforms, the Internet presence of traditional media organizations, social network platforms. Trade and industry publications, corporate reports, and industry surveys are integral to course preparation. Guest speakers from the industry will make regular appearances.
“Creative Coding” is a practice-based course designed to teach basic programming skills in the context of critical and cultural media studies and the digital humanities. The course requires no prior programming experience, simply a willingness to explore code at a more technical level with the aim of using computation as an expressive, analytical, critical and visualizing medium. In other words, this is a coding class designed to teach students to make projects that extend inquiry and exploration in media, culture and communication. Students will learn basic coding techniques such as variables, loops, graphics, and networking, all within a larger conversation on the social, cultural, and historical nature of code and coding practices.
This course explores the ways people create, maintain, and augment the meaning of gender, developing insight into understanding gender ideology and the media representation of gender. The course examines how ideas about gender shape our communication practices, and how our practices of communication produce gender.
This course examines theories, technologies, and practices of listening in the modern world. How has our experience of sound changed as we move from the piano to the personal computer, from the phonoautograph to the mp3? How have political, commercial, and cultural forces shaped what we are able to listen to, and how we listen to it? Finally, how have performers, physiologists, and philosophers worked to understand this radical transformation of the senses?
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This course focuses on the principles and practices of successful interviewing techniques. Students are provided with background on the structure of an interview and learn how to analyze success and/or potential problems. Review of case studies and practice in holding interviews enable students to gain experience and to improve their own abilities.
This course is designed especially for students entering business, health care, and educational settings who are assuming or aspiring to positions of leadership. Through case studies and class discussion, course work focuses on strengthening communication competency in presentation skills, persuasive ability (i.e. marketing and sales), leadership in meetings, and problem-solving skills.
Public relations means different things to different people but it has one undeniable element: communication. This course is concerned with arranging, handling, and evaluating public relations programs. Students work with actual case histories and deal with contemporary topics such as the use of the computer in public relations.
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Focuses on techniques of communication in public relations including creation of press releases, press packets and kits, and developing public relations campaigns.Fall 2014
MCC-UE 1760.001 Marketing, Television, Film and Other Media
*Note: This course is being offered with two distinct themes for Fall 2014. This is Section .001.
This class takes an in-depth look at the craft of marketing television, film, and digital content and brands. Students will compare and contrast successful and less successful campaigns, and learn about targeting messaging to both consumers and business partners, including advertisers and distributors. Students will get hands-on experience creating a comprehensive and strategic marketing plan to develop a creative campaign for the media property of his or her choice. Guest speakers will include marketing leaders from the entertainment and publishing community, who will give first-hand accounts of what it takes to break through with an effective campaign and create a major hit. Students will gain a thorough understanding of what it takes to develop, execute and measure the success of a creative and strategic marketing campaign.Spring 2013
MCC-UE 1760.001 Social Innovation
*Note: This course is being offered with two distinct themes for Spring 2013. This is Section .001.
This course will provide an overview of Social Innovation — the evolution of Corporate Social Responsibility, sustainability, strategic philanthropy, cause marketing, and advocacy. We will use a combination of in-class lectures and cases as well as off-site visits and numerous guest speakers working in the field.Browse by Browse by Field of Study